We present the Pavilion of Mexico City for the Feria de las Culturas 2014. Built of wood and prefabricated elements, mounted in just 7 days and remained open for two weeks. Once removed all the wood pieces were reused for formwork.

The studio Productora designed and built a pavillion in Mexico City for the Feria de las Culturas 2014. The Pavilion addresses the migrations that have influenced the development of Mexico City. The architectonical expression of these migration flows is represented through a large boardwalk that brings visitors up to a balcony overlooking the main square (Zocalo) and that comes down again to stage a symbolical arrival to the center of the city.

Descripción del proyecto por Productora

Context
The Pavilion that represents Mexico City on the Culture Fair 2014, addresses the migrations that have influenced the development of Mexico City. The architectonical expression of these migration flows is represented through a large boardwalk that brings visitors up to a balcony overlooking the main square (Zocalo) and that comes down again to stage a symbolical arrival to the center of the city. This game of straight and curved ramps, balconies and walkways, wraps around an equilateral triangle that houses a multi-use space with a graphic exhibition curated by Alberto Odériz. As a reference to the ships that brought the first migrants to Mexico, the whole pavilion is made out of wood. In order to reduce overall costs, all wooden elements were sold and re-used for formwork construction when the fair was over and the pavilion was dismantled.

Objectives
In a close collaboration with our structural engineers (Veronica Correa of KALTIA) and our contractor (Fermin Espinoza – FACTOR EFICIENCIA) we designed this almost 25 feet high structure, so that smaller elements could be pre-fabricated off site and then assembled on the public square in the minimum construction time of 7 working days. The column-less interior space (an equilateral triangle with 50 ft long sides) is covered by a large roof composed out of smaller triangular segments which lead the vertical forces down to the structural facades. The surrounding circulation – with its straight upward ramp at the beginning, an elevated boardwalk in the middle and a circular spiral downwards to the plaza, wraps around the triangular volume, leaving one side open to organize the main access to the interior space. Under the elevated boardwalk a space is provided for an information counter that informs visitors about the fair.

Performance
Regarding the visitors experience of the pavilion we had to take two very different functions into account. First of all we wanted to create a smaller and more intimate space in which people could dwell for a longer while, have a one-on-one relation to an exhibition narrative, enjoy lectures, assist to cocktail parties or music events. The interior of the triangle is therefore only open on just side, to control the access and occupancy in an easy way. It is covered with stained and white panels to allow projections on its interior surfaces at night. On the other hand, we had to accommodate the enormous amount of people that assist yearly to the Culture Fair (that year 2014 the fair received more then 2 million visitors). Since we wanted to create an architectural proposal that could be enjoyed by large masses without having to wait in long lines under the hot Mexican sun, we designed a fast-track route that could allow you to experience the pavilion in a different way. A long architectural promenade would take you up to an elevated boardwalk from where visitors could enjoy a different perspective of the cultural fair, the square, the cathedral and the presidential palace… as well as taking a peep into the triangular exhibition and event space from above. The formal and volumetric definition of the pavilion is thus almost a literal translation of these two different routes, experiences and time frames. The circulation narrates a story about migration and allows both an intimate as well as a quick experience for visitors.

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Architects
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Productora. Wonne Ickx, Carlos Bedoya, Victor Jaime and Abel Perles.
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Location
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Plaza de la Constitución, Ciudad de Méjico, Méjico.
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Date
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May 2014
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Constractor
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Factor Eficiencia. Fermín Espinosa.
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Structure
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Kaltia. Verónica Correa.
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Area
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90 sqm (triangle) 150 sqm (runaway).
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Museology
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Alberto Odériz
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Productora is a Mexico City based architectural studio, integrated by four architects of different nationalities: Abel Perles (1972, Argentina), Carlos Bedoya (1973, Mexico), Victor Jaime (1978, Mexico) and Wonne Ickx (1974, Belgium). PRODUCTORA´s work is distinguished by an interest in precise geometries, the production of clearly legible projects with limited gestures and the search for timeless buildings in their material and programmatic resolutions.

Currently the office is working on projects in Mexico and abroad, from residential projects to public and corporate buildings. Its work has been presented in the Architectural Biennials of Beijing (2006) and Venice (2008), in the National Art Museum of Beijing, in the Victoria and Albert Museum in London, and in countries like Italy, Spain and the USA. In year 2008, the studio was selected by Herzog & de Meuron to participate in the Ordos100 Project to build a villa in Inner Mongolia, China. In the same year, PRODUCTORA won in collaboration with Lucio Muniain et al the International Competition for the New CAF Headquarters in Caracas, Venezuela (a project that is currently under development). Productora has been awarded by the Architectural League of New York with the Young Architects Forum in 2007 and the Emerging Voices in 2013.

Productora frequently operates in the contemporary art realm and has collaborated with artists such as Iñaki Bonillas, Marta Minujín, David Lamelas, Rita McBride, Francis Alys, and Pablo Bronstein, among others. The studio has realized museographies at the Beaux Arts Palace of Brussels, the Cultural Centre Clavijero in Morelia, and the Tamayo Museum, Sala de Arte Publico Siquieros, San Ildefonso and ARCHIVO in Mexico City.

In 2011 Productora founded, alongside curator and art critic Ruth Estevez, LIGA - Space for Architecture - Mexico City, a platform that promotes emerging Latin-American architecture. 

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Published on: March 22, 2016
Cite: "Mexico Pavilion for the Feria de las Culturas 2014. MCHAP.emerge 2014/15 Finalists" METALOCUS. Accessed
<http://www.metalocus.es/en/news/mexico-pavilion-feria-de-las-culturas-2014-mchapemerge-201415-finalists-0> ISSN 1139-6415
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