Chosen among 31 projects presented, the B720 study has designed, under the theme "The language of taste" because "it offers an intelligent solution apparently simple to the technical, spatial, functional and thematic complexity of this Expo", a building with structural porticos of wood that remain in sight and an interior finish that refer to the tradition using materials such as cork, esparto and barrel wood. The pavilion will display its contents on 2,104 square meters, proposing different routes for visitors, which complement each other in a continuous idea of the exhibition offer.
The statement of AC / E Acción Cultural Española points out the proposal that is "a pavilion of clear and contained geometry, a fusion of the qualities that our country exports: tradition and innovation." This duality creates a permeable, attractive and flexible space, incorporating a free and open area such as a patio of orange trees, another element of identity of the Spanish culture.This resounding implantation manages to create an easily comprehensible pavilion, generator of memory, whose structure of porticos generates a repetition effect that reinforces the singularity, resulting attractive and impactful "
The team formed by the winners has a tripartite structure: Fermín Vázquez, director of the Project and B720, responsible for the development of the architecture will be Peco Mulet, also of 720 and the person in charge of the exhibition project Jordi Hernández, of the firm Indissoluble.
In addition to the winning project, offered at 918,146 euros and with a prize of 12,000€ included in the fees, the jury awarded a second prize of 6,000 euros for Álvarez Riaño, Terradas Cepeda and Suárez Corche and three honorable mentions of 3,000 euros each. for Aybar Mateos Fundc, Álvaro Planchuelo Martínez de Haro and La granja design, Barceló Balanzo arquitectes.
After the Expo in Shanghai in 2010, Milan will host the next Universal Expo in 2015, under the theme "Feed the planet. Energy for life ».
Feed the planet. Energy for life
The theme of the Universal Expo that will host Milan in 2015, between May 1 and October 31, contains the great challenges of Humanity: water supply, energy supply, green economy, humanitarian contribution, food security or sustainable agriculture, among others.
Within the general theme, several sub-themes are distinguished:
- Science and technology for food safety and quality
- innovation in the agricultural food supply chain
- Technology for agriculture and biodiversity
- Nutritional education
- Foods for healthy lifestyles
- Food in the cultures of the world and ethnic groups
- Solidarity and cooperation in food
PAVILION OF SPAIN MILAN 2015. CULTIVATING THE FUTURE
The offer of the Spanish Pavilion will emphasize three main thematic axes on which the different messages of the Pavilion will be articulated:
1. The secrets of a successful food production chain: tradition and innovation.
2. Diet and Gastronomy: creativity and innovation to preserve the balance of the diet and traditional habits.
3. Sustainable agricultural production as a tool for preserving the landscape, heritage and the development of alternative tourism models.
