An adaptive space. Tiffany & Co. temporary pop-up shop by OMA

The temporary Tiffany & Co. shop designed by architectural studio OMA opens its doors in the heart of the 8th arrondissement of the Parisian capital. It is located on Avenue Montaigne. The shop is a retail and archive exhibition space.

The pop-up shop is a room sequence that combines the brand's latest designs and items from its 185-year-old collection. It showcases highlights from Tiffany's jewellery archive, which is displayed both physically and on digital screens.

Tiffany & Co. temporary pop-up shop by OMA. Photograph by Benoit Florençon.

The pop-up shop by OMA is conceived as an adaptive design as the shop's ambience transforms throughout the year to reflect the character of the collections it hosts. The shop unfolds as a sequence of rooms, a rotunda displays highlights from the archive while an octagonal room displays the current collection. On the other hand, is fine jewellery located in a much more intimate space.

The exhibition furniture is custom-made and invites visitors to stroll around and try on the jewellery on display. The antique lamps are designed by Tiffany and are reminiscent of Louis Comfort Tiffany's designs from the early 20th century.

Description of project by OMA

An exhibition? A shop? A salon? Tiffany & Co.'s pop-up shop on Avenue Montaigne in Paris is everything at once: a sequence of rooms hosting both retail and archival displays, bringing together the brand's latest designs and items from its 185-year-old collection. A rotunda displays highlights from Tiffany's jewelry archive displayed physically and on digital screens, an octagon-shaped room showcases the current collection, while fine jewelry appointments take place in an intimate room at the rear, which also features the 1887 French Crown Jewels catalog. Conceived as an adaptable design, the shop's ambiance will transform to reflect the character of the collections it will host throughout the year.

The temporary Tiffany & Co. shop, designed by OMA, has opened its doors in the heart of Paris' 8th arrondissement. Conceived as an adaptive design, the shop's ambiance will transform throughout the year to reflect the character of the collections it will host, bringing together the brand's latest designs with items from its 185-year-old collection.
Ellen van Loon, partner at OMA: "Tiffany & Co. has a rich history in both jewelry making and product design. It was important for us to showcase that history. More than just an occasion to discover Tiffany's latest collection, a visit to the shop also becomes a journey through time".

The shop, which is a retail and archival exhibition space, unfolds as a sequence of rooms with different atmospheres. A rotunda displays highlights from Tiffany's jewelry archive displayed physically and on digital screens, an octagon-shaped room showcases the current collection, while fine jewelry appointments take place in an intimate room at the rear, which also features Tiffany's 1887 French Crown jewelry catalog. Bespoke furniture invites visitors to stroll and try on the jewelry on display; Tiffany-designed antique lamps evoke Louis Comfort Tiffany's early 20th century designs and a continuous blue gradient carpet adds to the immersive shopping experience. The shop will be open to visitors until May 2023.

The project has been led by OMA partner Ellen van Loon with project architect Giulio Margheri.

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Model. Tiffany & Co. temporary pop-up shop by OMA. Photograph by Benoit Florençon.

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More information

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Architects

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OMA. Lead architect.- Giulio Margheri.

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Design team

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Partner.- Ellen van Loon.
Jacopo Bellina, Sebastian Bernardy, Miguel Herreras San José, Mateusz Kiercz, Philippe Le Quellec, Mingda Zhang.

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Client

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Tiffany & Co.

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Dates

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2022.

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Location

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Paris, France.

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Photography

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Benoit Florençon.

Office for Metropolitan Architecture OMA, New York

Office for Metropolitan Architecture (OMA) is a leading international partnership practicing architecture, urbanism, and cultural analysis. OMA's buildings and masterplans around the world insist on intelligent forms while inventing new possibilities for content and everyday use. OMA is led by ten partners – Rem Koolhaas, Ellen van Loon, Reinier de Graaf, Shohei Shigematsu, Iyad Alsaka, David Gianotten, Chris van Duijn, Ippolito Pestellini Laparelli, Jason Long and Michael Kokora – and maintains offices in Rotterdam, New York, Beijing, Hong Kong, Doha and Dubai.

Responsible for OMA’s operations in America, OMA New York was established in 2001 and has since overseen the successful completion of several buildings across the country including Milstein Hall at Cornell University (2011); the Wyly Theater in Dallas (2009); the Seattle Central Library (2004); the IIT Campus Center in Chicago (2003); and Prada’s Epicenter in New York (2001). The office is currently overseeing the construction of three cultural projects, including the Musée National des Beaux-arts du Québec and the Faena Arts District in Miami Beach – both scheduled for completion in 2016 – as well as a studio expansion for artist Cai Guo Qiang in New York. The New York office has most recently been commissioned to design a number of residential towers in San Francisco, New York, and Miami, as well as two projects in Los Angeles; the Plaza at Santa Monica, a mixed use complex in Los Angeles, and the Wilshire Boulevard Temple.

OMA New York’s ongoing engagements with urban conditions around the world include a new civic center in Bogota, Colombia; a post-Hurricane Sandy, urban water strategy for New Jersey; the 11th Street Bridge Park and RFK Stadium-Armory Campus Masterplan in Washington, DC; and a food hub in West Louisville, Kentucky.

Giulio Margheri

Giulio joined OMA in 2015, working across architecture, scenography, curation, research and product design. Projects Giulio has worked on include the transformation of the historic building Fondaco dei Tedeschi in Venice, and proposals for the renewal of the Galeries Lafayette in Paris, the New Tretyakov Gallery in Moscow, and a new Ministry of Sound in London. In an ongoing collaboration with Prada and Miu Miu, Giulio has designed the sets of Prada and Miu Miu runway shows and developed the brands’ online presence and retail set-up. He recently led the design of retail and scenography projects for Jacquemus, Tiffany & Co., BVLGARI and the Dutch natural stone brand Solid Nature. Giulio has also worked on the set design and curation of institutional exhibitions including Recycling Beauty at Fondazione Prada in Milan (2022); Manifesta12 in Palermo (2018), and PANDA at the Oslo Architecture Triennale (2016). Prior to joining OMA, Giulio worked for Ipostudio in Florence, OFIS in Ljubljana and TD architects in Amsterdam. From 2012 to 2014, he conducted urban research at the I2A - Institute of Architecture in Switzerland, and at Strelka Institute for Architecture Media and Design in Moscow.

Published on: June 29, 2022

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