Barcelona-based architectural firms Garcés de Seta Bonet Arquitectes and MARVEL have won the competition to design the adaptation and expansion of the Tres Chimeneas warehouse in Sant Adrià de Besós, where Catalunya Media City will be located. Twenty-six preliminary projects were submitted to this public competition, with the proposal "É la nave va" (E the nave is going), presented by the joint venture of Garcés de Seta Bonet Arquitectes and MARVEL, receiving the highest score, far ahead of the second-highest-scoring project.

The project, titled E la nave va (E the nave is going), is an ode to Fellini and his visionary world woven between memory, fantasy, and life itself. The proposal integrates the unique character of this building into the project, halfway between the remains of archaeology that showcases its recent industrial past and an object that references future landscapes.

The design by Garcés de Seta Bonet Arquitectes and MARVEL maintains the existing warehouse virtually intact and adds a new building that extends the existing one and completes the program, connecting the interior of the turbine hall with the exterior spaces, with a technological skin capable of generating moving images visible from different points and scales.

"The empty Three Chimneys building displays great expressive power on its site. It is a landmark in the landscape from land, sea, and air; along with Montjuïc, it defines a vitally important stretch of coastline." 

Jordi Garcés, co-founder of the Garcés de Seta Bonet Arquitectes studio.

Rendering. Catalunya Media City by Garcés de Seta Bonet and MARVEL

Rendering. Catalunya Media City by Garcés de Seta Bonet and MARVEL.

Rendering. Catalunya Media City by Garcés de Seta Bonet and MARVEL

Rendering. Catalunya Media City by Garcés de Seta Bonet and MARVEL.

E la nave va proposes open spaces that become places for leisure, exchange, and gatherings, equipped with green areas and elements of social interaction.

"We have designed a proposal that plays with connections and nodes: temporal, landscape, and territorial. Transverse sections will create this more porous and permeable block, allowing users and residents to pass through it to go from the city to the sea, and native vegetation will infiltrate through those interior voids. This facility will be configured as a connecting element between the coast of Barcelona and that of Maresme: for the first time, there will be an open balcony facing Badalona. The architectural elements will offer new landscape perspectives as if it were a work of Land Art."

Daria de Seta, co-founder of the Garcés de Seta Bonet Arquitectes studio.

The roof will give prominent prominence to renewable energy generation, with 4,500 m² of solar panels. This new layer will be a privileged location that will visually connect Barcelona, ​​Sant Adrià de Besòs, and Badalona. The new facility will feature a new experience room where activities open to the public will be held, establishing itself as a metropolitan landmark and symbol of Besòs. It will incorporate significant improvements in accessibility to this area and the beach, designed not only for new visitors and users but also for residents of the surrounding neighbourhoods.

Rendering. Catalunya Media City by Garcés de Seta Bonet and MARVEL.  Visualización. Catalunya Media City por Garcés de Seta Bonet and MARVEL.

Rendering. Catalunya Media City by Garcés de Seta Bonet and MARVEL.

The project is designed to be an energy-efficient building, with a significant renewable energy output through photovoltaic panels that offset most of the energy consumed by the HVAC and lighting systems, thus contributing to the building's overall sustainability. The environmental objective of the project seeks to reduce the environmental footprint across all vectors throughout its entire lifespan. The building's design includes an integrative vision in all passive architecture concepts and seeks to reduce energy demand through bioclimatic control.

"Transforming an infrastructure that has had a significant environmental impact in the past into one that promotes the future of media collaboration, leveraging the existing structure to reduce the energy consumption of the new program, seems to us a key objective for the architecture of the future."

Jonathan Marvel, co-founder of MARVEL studio.

 

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Collaborators
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Structures, costs, safety, and health.- Socotec.
Installations, acoustics, networks.- JG.
Sustainability.- Societat Organica.
Lighting.- Artec.
Audiovisuals.- Noname.
History.- Francesc Munoz.
Urban planning.- Territoris XLM.
Audiovisual media and experience consultants.- Charcoalblue.
Cultural events.- Tatiana Tarrago.

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Area
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22,600 m²

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Dates
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Contest results announcement - March 29, 2025.
Construction start date.- 2026.
Construction completion date.- 2028.

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Location
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Tres Chimeneas. 08930 Sant Adrià de Besòs, Barcelona, ​​Spain.

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Jordi Garcés, Daria de Seta and Anna Bonet Architects. The 2011 partnership of Jordi Garcés, Daria de Seta, and Anna Bonet inaugurated a new era of international competitions and commissions that integrates and continues Jordi Garcés's already established career: the winning projects of the international competition for the New Maritime Station of Syracuse in Sicily (Italy) and the competition for the Renovation and Extension of the Palace of Justice in Strasbourg (France), as well as the new building annexed to the Picasso Museum in Barcelona and the recently completed studio building for the painter Arranz-Bravo, reflect a new professional complementarity from both a generational and cultural perspective.

Jordi Garcés. was born in Barcelona on June 25, 1945, and studied at the Barcelona School of Architecture. He has been an architect since 1970 (Barcelona School of Architecture).

He earned his PhD in Architecture from the Polytechnic University of Catalonia in 1987 and has been a professor of design at the ETSAB (National Technical University of Catalonia) since 1975. He has been a visiting professor or external expert since the 1995-96 academic year at the Ecole Polytechique Fédérale de Lausanne (Switzerland).

Of his body of work, the following stand out for their greater visibility: the Picasso Museum in Barcelona; the Navarre Art Museum in Pamplona; the Olympic Pavilion in the Vall d'Hebron in Barcelona; the Plaza Hotel in Barcelona; the Museum of Science and the Cosmos in Tenerife; and the headquarters of the Francisco Godia Foundation in Barcelona.

Daria de Seta has been an architect since 1998 (Faculty of Architecture in Naples). With a PhD in Architecture and Museography from the Polytechnic of Milan and the ETSA of Barcelona (2004), she has been a guest lecturer at various European universities and has taught on the Master's program "Spaces and Communication" at HEAD in Geneva, directed the Cours en Projet et Construction at L'HEPIA in Geneva, and is currently a professor of Projectes III and Global Project at Elisava.

After collaborating with Renzo Piano and MBM Architects (among others) and designing her own projects, she joined Jordi Garcés' studio in 2005.

She has always combined design practice with theoretical and critical activity, curating architecture and photography exhibitions and publishing articles in Italian and Spanish industry magazines. Her latest published book is Giuseppe Pagano. Vocabulary of Images, Lampreave & Millán, Madrid 2009.

 Anna Bonet Giné, architect since 2003 (Barcelona School of Architecture). After collaborating with various firms such as Dani Freixes i Varis Architects and MMBM, she joined Jordi Garcés' studio in 2007. In parallel, she is working on several of her own projects, such as the Porqueres Library, Casa Badrena, and some specific interventions at the Museum of the History of Catalonia (the latter in collaboration with Daria de Seta).

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MARVEL Architects was founded in New York in 2013 by Jonathan Marvel, an American Institute of Architects (AIA) member, and has offices in New York, San Juan, Puerto Rico, Richmond, Virginia, and Barcelona. The firm specializes in projects of many scales, from infrastructure projects to adaptive reuse, waterfront planning, multi-family housing, and cultural spaces.

Its most notable projects include the renovation of St. Ann's Warehouse in Brooklyn, the Navy Yard renovation in New York, and multiple residential and commercial developments in Puerto Rico. The firm works at the intersection of public and private space, creating intentionally timeless project solutions that integrate nature and context. It has received more than 125 international awards, including the highest distinction from the American Institute of Architects.

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Published on: March 31, 2025
Cite: "Garcés de Seta Bonet and MARVEL win the competition for Catalunya Media City" METALOCUS. Accessed
<http://www.metalocus.es/en/news/garces-de-seta-bonet-and-marvel-win-competition-catalunya-media-city> ISSN 1139-6415
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