Architecture practice DIIR studio was commissioned to design a new headquarters for the Neutrale brand. The new cafeteria is located in Plaza de Cataluña, in the Chamartín neighborhood located in the north of the Spanish capital.

The project consists of adapting 90m² premises for a cafeteria program with the aim of generating a functional scheme of the space that was clear, showing a clear understanding of the needs of each corner of the space.
The new Casa Neutrale, designed by DIIR studio, is developed on a single square-shaped floor, in ground-floor premises with direct access to the street. The project is organized with the arrangement of a bar, which emerges from the innermost part of the premises. Around the perimeter there are some benches that receive the furniture on three sides of the square plan, placing a table for different uses in the center of the cafeteria.

The two main elements that organize the space, the bar and the central table, are made of granite with shapes that generate spatial fluidity. In addition, the use of color and geometry between the ceramic pieces and the perimeter benches gives a fresh air that dialogues with the canons of the brand.


Casa Neutrale by estudio DIIR, Photograph by David Zarzoso.
 

Project description by estudio DIIR

The square geometry that defines the floor plan is reorganized in order to achieve the functional and clean scheme that the firm pursues. A series of conceptual strategies are proposed whose mission is to structure the space and understand each of the corners.

First, the bar, one of the most characteristic elements of a specialty coffee shop. It is located at the back end and is endowed with great expressive charge as it is completely covered with granite. It functions as a backdrop and, at the same time, as a kind of landmark. The rest of the space is surrounded on three sides by a perimeter bench that is complemented with furniture. This gesture seeks three clear objectives: it brings unity to the whole, frees up the central space and enhances the spaciousness of the room.

In the center of the composition, and in relation to the large bar, a granite table stands out for its versatility. It acts as a support for various activities. Among others, it can be used to host meals, as a DJ table, or as a product display bar.

Although this project uses aesthetic resources that allow it to be understood as a continuation of the previous Casa Neutrale, it seeks to create new signs of identity that make it unique. The use of color or the geometry of the ceramic pieces give a fresh air while combining with other resources that reinforce the identity that the brand reflects in all its locations.

More information

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Architects
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Collaborators
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Huguet, Santa & Cole.
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Builder
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Reds.
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Area
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80 sqm.
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Dates
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Start.- Ago 2022.
Completion.- Nov 2022.
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Location
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Plaza Cataluña 2, Madrid, Spain.
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Photography
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estudio DIIR is an architecture firm based in Madrid founded in 2018 by David Meana, Ignacio Navarro, Iñigo Palazón and Ricardo Fernández, all of them architects from the Madrid School of Architecture (ETSAM), complemented their training with international experiences in the United States, Sweden, France, China or India. This opportunity has given them an open perspective that they now apply in each of their innovative works.

Their projects, marked by a strong strategic and conceptual positioning, have received national and international recognition. Facing projects of multiple scales has allowed them to develop a practice that explores infinite ways to achieve uniqueness through sensitivity and rigor. The various public projects won at the beginning of their journey - some of them currently under construction - are combined with private commissions of all kinds. The achievement of this variety of works has allowed the studio to be awarded by the COAM as an emerging studio in several consecutive years.

Their work has received national and international recognition. In 2018, he was awarded first prize for the construction of a new cultural centre in Los Molinos (Madrid). At the beginning of 2019, he won first prize for the landscaping of Villamayor de Gállego (Zaragoza). And in 2020, he won first prize for the construction of the social-health centre in Plasencia (Cáceres). In addition, he was recently selected among five international finalists to carry out the Museum of Archaeology and Prehistory in Santander.

The strategic and conceptual positioning developed in the various design competitions in which he has been awarded is transferred to domestic spaces. From offices and shops to renovations and homes, estudio DIIR explores various ways to achieve uniqueness through innovation and rigour.

DIIR's philosophy is a dialogue between beauty and life experience. They conceive and transform spaces as places in constant interaction with people's life experience, influencing their daily lives and the quality of their existence. DIIR is a dialogue between rigor and sensitivity. The perseverance and precision with which we approach each project coexists with the delicacy to achieve solutions that are guided by the search for uniqueness. DIIR is a dialogue between timelessness and resonance. Their work moves away from trends and fashions with the aim of achieving spaces that endure over time and that, in turn, have the capacity to generate an impact on those who interact with them.
 

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Published on: June 17, 2023
Cite: "Casa Neutrale, a cafeteria with an authentic point of view, by estudio DIIR" METALOCUS. Accessed
<http://www.metalocus.es/en/news/casa-neutrale-a-cafeteria-authentic-point-view-estudio-diir> ISSN 1139-6415
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