With this strategy, demolitions and the generation of waste were avoided as much as possible, managing to unify the space without giving up perceiving the different layers of the memory of the premises.
They organized the program in two parallel bands separated by a piece covered in sprayed polyurethane foam, which acts as a counter, bar and worktop. The set is completed with a circular luminaire made of stretched fabric, as a focus of attraction.
BRANDO Ice Cream Parlor by SOLAR + Marta Jarabo. Photograph by Imagen Subliminal.
BRANDO Ice Cream Parlor by SOLAR + Marta Jarabo.
Project description by SOLAR + Marta Jarabo
BRANDO investigates the relationship between visual perception and the phenomenology of color with the aim of developing a new commercial model where consumption is understood as an atmospheric experience.
Located in the historic center of Madrid, the project is based on three fundamental premises: a reduced budget, the development of a recognizable image and a limited execution time.
With these starting points, the creation of an artificial landscape is proposed where the perception of scale is blurred through the use of color. This strategy responds to an economy of means as an ecological manifesto, avoiding demolitions to minimize the generation of waste while allowing the space to be unified and the different historical layers to be visible.
The program is organized into two parallel bands separated by a piece covered with projected polyurethane foam that meets the needs of the program, acting in turn as a counter, bar and worktop, and which provides the residual space with maximum flexibility.
Lastly, a circular luminaire made of stretched fabric stands as the central element of the space and a focus of attention from the outside. In addition, thanks to the color variation throughout the day, this piece provides the premises with multiple physical and sensory qualities.
