Dutch architecture practice, OMA designed "Beyond The Surface", a multi-sensory experience presented by SolidNature at Milan Design Week 2023. Ellen van Loon and Giulio Margheri of OMA developed the scenography and curation.

After the exhibition OMA designed for SolidNature at Alcova last year, they were asked to participate again in this year’s edition of Milan Design Week, this time in a 19th-century palazzo in the Brera district.

Ellen van Loon said: "If last year’s exhibition showed what could be done out of natural stone like marble, this year’s exhibition is about nature’s power; it gives an impression of the processes of compression and solidification that led to the formation of natural stone as we know it today."
"This year’s exhibition is about nature’s power. It gives an impression of the processes of compression and solidification that led to the formation of natural stone as we know it today."
Ellen van Loon

OMA designed an experience that achieving your dreams takes time, skill and effort, just like the creation, extraction and finishing of stone. Below ground, visitors explore the parallels between the life of stone and the formation of human character, in a sequence of seven spaces. The final act unfolds upstairs, in the garden of Casa Maveri. Here the exhibition continues with sculptural pieces by celebrated artists and designers, celebrating stone in its glorious, finished form.

"The exhibition takes place in the basement and gardens of the neo-Romanesque Casa Maveri in the Brera District, covering over 500 square meters in total.

Visitors enter through a sky-blue onyx volume and descend via a staircase made of multicoloured marble to discover a sequence of rooms which reimagine the process of manufacturing and processing marble and create a sequence of sensory experiences for visitors. In the garden, objects by different designers – a bar, a tribune, a table with seats, and a lounge – serve as backdrops for the different activities hosted during the week."
Giulio Margheri
 

Beyond the Surface by OMA. Photograph by Marco Cappelletti, Courtesy of OMA and SolidNature.
 
"The installation gives a taste of the different potential treatments, applications and approaches of designing with natural stone."
Giulio Margheri
 

Project description by OMA

For its second participation at the Milan Design Week, SolidNature commissioned OMA to design an installation that explores the journey of natural stone from its geological formation to the finished product.

Located in the 19th-century Casa Maveri in the Brera District, the exhibition is divided into two sections: an underground sequence of rooms showcasing the processes through which stone is formed, extracted and processed; and an open-air collection of stone furniture in the palazzo’s garden, designed by invited artists. In the basement, the stone is present as large, rough slabs that clad the rooms completely, as if on a journey underneath the Earth’s crust. In the garden, meanwhile, the stone becomes a backdrop for the different activities hosted during the week. The two spaces are connected via a sky-blue onyx volume that contains a staircase made of multicoloured marble.

More information

Label
Architects
Text
OMA. Ellen van Loon and Giulio Margheri.
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Design team
Text
Alex Tintea, Assem El-Cheikh, Federico Taiariol and Ron Zaum.
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Client
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Area
Text
Exhibition, 500sqm.
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Dates
Text
17 to April 23, 2033.
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Location
Text
19th-century Casa Maveri in the Brera District, Milan, Italy.
+ + copy Created with Sketch.
- + copy Created with Sketch.
Label
Photography
Text
Marco Cappelletti, Arthur Wong.
+ + copy Created with Sketch.
- + copy Created with Sketch.

Office for Metropolitan Architecture (OMA) is an international practice operating within the traditional boundaries of architecture and urbanism. AMO, a research and design studio, applies architectural thinking to domains beyond. OMA is led by eight partners – Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long, and Managing Partner-Architect David Gianotten – and maintains offices in Rotterdam, New York, Hong Kong, Doha, and Australia. OMA-designed buildings currently under construction are the renovation of Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, Hangzhou Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.

OMA’s completed projects include Taipei Performing Arts Centre (2022), Audrey Irmas Pavilion in Los Angeles (2020), Norra Tornen in Stockholm (2020), Axel Springer Campus in Berlin (2020), MEETT Toulouse Exhibition and Convention Centre (2020), Galleria in Gwanggyo (2020), WA Museum Boola Bardip (2020), nhow RAI Hotel in Amsterdam (2020), a new building for Brighton College (2020), and Potato Head Studios in Bali (2020). Earlier buildings include Fondazione Prada in Milan (2018), Garage Museum of Contemporary Art in Moscow (2015), De Rotterdam (2013), CCTV Headquarters in Beijing (2012), Casa da Música in Porto (2005), and the Seattle Central Library (2004).

AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a colored "barcode" flag, combining the flags of all member states, which was used during the Austrian presidency of the EU. AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced Countryside: The Future, a research exhibited at Solomon R. Guggenheim Museum in New York; exhibitions at the Venice Architecture Biennale, including Public Works (2012), Cronocaos (2010), and The Gulf (2006); and for Fondazione Prada, including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its publication Elements. Other notable projects are Roadmap 2050, a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.

Read more
Giulio joined OMA in 2015, working across architecture, scenography, curation, research and product design. Projects Giulio has worked on include the transformation of the historic building Fondaco dei Tedeschi in Venice, and proposals for the renewal of the Galeries Lafayette in Paris, the New Tretyakov Gallery in Moscow, and a new Ministry of Sound in London. In an ongoing collaboration with Prada and Miu Miu, Giulio has designed the sets of Prada and Miu Miu runway shows and developed the brands’ online presence and retail set-up. He recently led the design of retail and scenography projects for Jacquemus, Tiffany & Co., BVLGARI and the Dutch natural stone brand Solid Nature. Giulio has also worked on the set design and curation of institutional exhibitions including Recycling Beauty at Fondazione Prada in Milan (2022); Manifesta12 in Palermo (2018), and PANDA at the Oslo Architecture Triennale (2016). Prior to joining OMA, Giulio worked for Ipostudio in Florence, OFIS in Ljubljana and TD architects in Amsterdam. From 2012 to 2014, he conducted urban research at the I2A - Institute of Architecture in Switzerland, and at Strelka Institute for Architecture Media and Design in Moscow.
Read more

Ellen van Loon (Rotterdam, 1963) joined OMA in 1998 and became Partner in 2002. She has led award-winning building projects that combine sophisticated design with precise execution. Recently completed projects led by Ellen include the shop-in-shops for Jacquemus at Galeries Lafayette and Selfridges (2022), the temporary showroom in Doha and store on Avenue de Montaigne in Paris for Tiffany & Co. (2022-23), Monumental Wonders exhibition for SolidNature in Milan (2022). Bvlgari Fine Jewelry Show (2021), Brighton College (2020), BLOX / DAC in Copenhagen (2018), Rijnstraat 8 in The Hague (2017), and Lab City CentraleSupélec (2017). Other projects in her portfolio include Fondation Galeries Lafayette (2018) in Paris; Qatar National Library (2017); Amsterdam’s G-Star Raw Headquarters (2014); De Rotterdam, the largest building in the Netherlands (2013); CCTV Headquarters in Beijing (2012); New Court Rothschild Bank in London (2011); Maggie’s Centre in Glasgow (2011); Casa da Musica in Porto (2005) – winner of the 2007 RIBA Award; and the Dutch Embassy in Berlin (2003) – winner of the European Union Mies van der Rohe Award in 2005. Ellen is currently working on The Factory Manchester – a large performing arts venue for the city; the renovation of Kaufhaus des Westens (KaDeWe) Berlin – Europe’s biggest department store – and the design of Lamarr, a new department store in Vienna; and the Palais de Justice de Lille.

Read more
Published on: April 18, 2023
Cite: "About nature’s power. Beyond the surface by OMA" METALOCUS. Accessed
<http://www.metalocus.es/en/news/about-natures-power-beyond-surface-oma> ISSN 1139-6415
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...
Loading content ...