The Octavio Mestre Arquitectos and Elastiko studios have collaborated to design the new headquarters for the Magic Box toy company in Sant Cugat del Vallès, Barcelona, Spain, seeking to provide a creative and innovative space.

The exterior and interior of the building have sought to meet the client's needs by reflecting the colorful, fun, and creative aesthetics of a toy company without distancing itself from the formality that a business headquarters should have.
The building designed by OMA Octavio Mestre Arquitectos and Elastiko has a total surface area of 3,800 sqm and is divided into three stories and two underground car parks. The project has a triangular floor plan and stands out for its ceramic façade with "bites" that allow the interior to be illuminated.

The structure of the project consists of only six pillars, none of them on the upper floor, which is resolved utilizing long exposed metal trusses supported by the structural concrete walls that make up the façades of the headquarters.


New Magic Box headquarters by OMA Octavio Mestre Arquitectos + Elastiko. Photograph by José Hevia.

New Magic Box headquarters by OMA Octavio Mestre Arquitectos + Elastiko. Photograph by José Hevia
 

Description of project by OMA Octavio Mestre Arquitectos and Elastiko

OMA Octavio Mestre Arquitectos and Elastiko, an architecture studio headed by Iker Alzola, are responsible for the architecture and interior design project for the new headquarters of Magic Box, a leading company in the collectible toy industry.

The project, located in the Barcelona town of Sant Cugat del Vallès, has a total surface area of 3,800 sqm organized over three floors and two underground car parks. With a triangular floor plan, the new building stands out for its ceramic façade in which a series of "bites" or openings bring natural light into the interior.

The interior spaces denote a great personality, far from conventional aesthetics, and reinforce the brand's image, thus fulfilling one of the client's requirements.

The building. Structure and façade
With a total surface area of almost 3,800 sqm organized into ground floor + 2 and two floors of underground parking, the Magic Box building has a unique triangular floor plan that arises from the geometry of the corner plot.

At the entrance, the floors are set back in a cascade around the triple-height hall and the large glazed façade is inclined as if to welcome visitors. The main facades of the building are covered with a double skin of large-format ceramic, sometimes solid, sometimes perforated, which plays with the light inside the building, creating watery effects.

"Change is the challenge. Projects are changeable and the Magic Box headquarters was no exception. Circumstances change and with them the needs of the clients, and designers must continually adapt. We are very happy that the final project ends up reflecting the initial idea or essence,"

- Octavio Mestre, director of OMA Octavio Mestre Arquitectos.

The building's structure has only six pillars, none of them on the 700 sqm upper floor. This floor is resolved to employ long metal trusses that cover the entire space and are exposed, resting on the structural concrete walls that make up the facades.

As far as the accesses are concerned, the fact of having a protected staircase (from the outside it forms the "prow" of the building and its highest point) allows the other staircase to be open to the triple space of the hall next to the panoramic glass lift.

While pedestrian access is on one side of the building, access is via the opposite façade, to take advantage of the difference in level and avoid having to excavate excessively. A single ramp leads down to floors -1 and -2, which are used for parking and storage. On the other side, a green area with a walkway allows special visitors and couriers to park on the lawn.

The careful design of the thermal envelope in all its components, combined with an efficient air-conditioning system with heat recovery units, makes the building highly energy efficient.


New Magic Box headquarters by OMA Octavio Mestre Arquitectos + Elastiko. Photograph by José Hevia.

Implementation and interior architecture
For the design process, Elastiko has collaborated closely with the Magic Box creative team, achieving an interior that reflects the creative, innovative, and fun spirit of the company, incorporating elements and colors from their worlds and characters. The studio headed by Iker Alzola has designed open-plan areas for this building on all floors to transmit spaciousness and allow visual relations between the different interior spaces and the exterior, ideal for the new ways of working. Thus, the project becomes a healthy work area that optimizes the use of natural light and prioritizes the wellbeing of its employees, providing optimal lighting, good acoustic design, and high quality in common and collaborative spaces.

"From the beginning, we were very clear that the interior spaces had to respond to two principles: the creativity that characterizes the Magic Box worlds and characters, and the culture related to the new ways of working".

- Iker Alzola, founder and director of Elastiko.

The entrance lobby leads to the ground floor, the most public floor, which, in addition to the open-plan work area, houses the showroom and the cafeteria with direct access to the garden. In the cafeteria and the showroom, the plastic-textured floor in red and mustard yellow colors takes on a prominent role, helping to identify the different uses of the building and reinforcing the company's creative image. The entire ground floor is highly transparent, inviting visitors to enter it.

The first floor is reserved for the creative team. With the same principles, the different types of meeting rooms are designed, as well as the workshop with space for 3D printers. The second floor houses the management offices, an open office area, and the main meeting room, which has been designed with high glass that overcomes the imposing free height of up to 5 meters on this floor.

The possibility of increasing the number of workstations in the future is another of the concepts that Elastiko introduces in the project. The distribution of the program and the great flexibility of the spaces allow for 75 workstations which, depending on the growth of the company, can be increased to 120.

More information

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Architects
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OMA Octavio Mestre Arquitectos.- Octavio Mestre, Albert Lluch, Jaume Trullà, Carlos Maurette (architecture).
Elastiko.- Iker Alzola, Gianluca Giaccone, Ariadna Privat, Gala Núñez (interior architecture and implementation).
 
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Client
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Magic Box.
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Builder
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Oic-Penta.
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Area
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3,800 sqm.
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Location
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c/ Pau Vila, 2-4, 08174 Sant Cugat del Vallès, Barcelona, Spain.
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Photography
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Octavio Mestre (Barcelona, ​​1960) is an architect from the Barcelona School of Architecture (ETSAB). After completing his studies he received scholarships in various European countries. In 1983 and 1988 he was a professor in the Department of Theory and Composition at the ETSAB and between 1987 and 1990 he was the municipal architect of Barcelona in the Planning Services.
 
 In 1990 he founded his studio, OMA Octavio Mestre Arquitectos, His works include numerous single-family homes, the HLM housing block in Toulouse (1993 National Social Housing Award in France), the comprehensive renovation of the L’illa Diagonal Shopping Centre and the Olivé Gumà Clinic in Barcelona, ​​and various corporate headquarters, including the Mutua Madrileña on Paseo de La Castellana and the headquarters of the European Organization for Nuclear Research (CERN) in Geneva.

He was a visiting professor at the Rhode Island School of Design (RISD) during the spring semester of 1994, and is a founding member of the School of Architecture of the International University of Catalonia (UIC), where he taught between 1996 and 2001. Since 1997 he has also been a professor of master's and postgraduate courses at the Barcelona School of Design and Engineering (ELISAVA) on corporate and office design, as well as at several French, Italian and American universities. Octavio Mestre was a correspondent for several magazines, the author of numerous articles, curator of exhibitions, and has published numerous books on architecture. He is currently co-director of the digital magazine t18.

OMA Octavio Mestre Arquitectos also includes architects Bernadita Jofre (1993), Sofía Simioni, and Pablo Mera (1995).

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Iker Alzola is an architect who graduated from ETSA in San Sebastian with more than 10 years of experience in the field of architecture. After working in studios such as Enric Miralles-Benedetta Tagliabue (EMBT) in Barcelona and Fuksas in Rome, in 2013 he moved to London where he joined Foster and Partners. In London, he formed part of the team of architects that designed and directed the new Apple headquarters, Apple Park (California), as well as the rehabilitation of the old Battersea Power Station thermo-electric plant in London, the future Apple headquarters in Europe.

In 2017 he returned to Barcelona to establish elastiko, an architecture and design studio of which he is the director. He currently collaborates with Cloudworks in the design and execution of works for different coworking spaces in Barcelona and Madrid, with the aim of achieving a collective and personal aesthetic across all the brand's venues. For this, Cloudworks has opted for furniture that has been custom designed by the elastiko team and that of leading brands such as Santa & Cole, Marset, HAY and Cármenes.

Iker Alzola holds a Master’s Degree in Restoration and Management of Built Heritage from the UPV / EHU and a Master’s in Architectural Design from the School of Architecture of Barcelona (ETSAB), where he currently holds a teaching position.

In the academic field, he has also been a guest professor in critical and jury sessions at the Architectural Association of London. Iker Alzola is a member of the COAC, the Architects’ Registration Board and the Royal Institute of British Architects (RIBA).
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Published on: November 14, 2022
Cite: "A creative and innovative workspace. Magic Box headquarters by Octavio Mestre Arquitectos + Elastiko" METALOCUS. Accessed
<http://www.metalocus.es/en/news/a-creative-and-innovative-workspace-magic-box-headquarters-octavio-mestre-arquitectos-elastiko> ISSN 1139-6415
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