The weightless Céline Flagship Store by Valerio Olgiati
23/08/2019.
[Miami] USA
metalocus, ANA DIOSDADO
metalocus, ANA DIOSDADO
Project description by Valerio Olgiati
A marble shell is laid over an existing two-storey structure. The facades, floors, walls, ceilings are entirely made of marble. The blue-green Pinta Verde from Brazil is exceptional and creates a wonderful atmosphere for Céline.
The exhibition space on the ground floor is a canopy, held by concrete pillars. These columns connect the entire building to the foundation. The virtual world exists in parallel with the physical. Above is a space deep inside the marble, where shoes and ready-to-wear are displayed. More tent than boutique, this is a place where an internal universe can be imagined.