Black Cant System. HEIKE Fashion Brand Concept Store by AN Interior Design
07/01/2017.
[Hangzhou Shi] China
metalocus, INÉS LALUETA
metalocus, INÉS LALUETA
An independent fashion store with an unexpected approach to retail design.
HEIKE fashion brand concept store by AN Interior Design. Photograph @ Yujie Liu
HEIKE fashion brand concept store by AN Interior Design. Photograph @ Yujie Liu
Detail. HEIKE fashion brand concept store by AN Interior Design. Photograph @ Jianzhou Wang
Detail. HEIKE fashion brand concept store by AN Interior Design. Photograph @ Yujie Liu
Detail. HEIKE fashion brand concept store by AN Interior Design. Photograph @ Yujie Liu
Detail. HEIKE fashion brand concept store by AN Interior Design. Photograph @ Yujie Liu
Detail. HEIKE fashion brand concept store by AN Interior Design. Photograph @ Yujie Liu
HEIKE fashion brand concept store by AN Interior Design. Photograph @ Yujie Liu
HEIKE fashion brand concept store by AN Interior Design. Photograph @ Yujie Liu
Detail. HEIKE fashion brand concept store by AN Interior Design. Photograph @ Yujie Liu
Detail. HEIKE fashion brand concept store by AN Interior Design. Photograph @ Jianzhou Wang
HEIKE fashion brand concept store by AN Interior Design. Photograph @ Yujie Liu
Exploded view. HEIKE fashion brand concept store by AN Interior Design. Image courtesy of AN Design Company
Expand the bold deviding line is the way to connect. HEIKE fashion brand concept store by AN Interior Design. Image courtesy of AN Design Company
Overview model and axonometric projection. HEIKE fashion brand concept store by AN Interior Design. Image courtesy of AN Design Company
AN Interior Design, show that not only the big brands can have the well-known "concept stores" as stores that represent their brands and also serve to accommodate a set of complementary activities in parallel, such as exhibitions, events and presentations .
AN Interior Design make what could be considered as a problem, the staircase in the center of the store, in the reason of its design, generating a great sculptural piece.
AN Interior Design make what could be considered as a problem, the staircase in the center of the store, in the reason of its design, generating a great sculptural piece.
Description of project by AN Interior Design
The HEIKE fashion brand concept store is hidden on the second floor of a furniture store. A narrow staircase in the middle of the store leads to HEIKE.
The crossing of the space between the two levels, the stairway, is simultaneously concealed and enhanced by a sculptural black block. Named the ‘Black Cant’, this large slanted wedge separates by connecting and incorporates the passage from the ground to the first floor. It also includes the container for the fitting room and stock areas.
The dark and invasive volume is inserted by the architects as a ‘text’ on a blank page and serves as a store and a gallery for exhibitions and events.
HEIKE is achieved with geometric, cutting shapes, minimal furnishing and a varied range of materials such as concrete, steel, aluminum and mirrors. Different textures were used to create matt and shiny surfaces, all of them in strictly gray and black shades, eloquent signs of craftsmanship. Other examples is the raw concrete construction, contrasting with the polished floors, the steel window structures, the hangers, the intensely black marble dust finish and the polished metals.
HEIKE concept fashion store is a project by AN Studio and a poetic conceptual and spatial experiment to create an innovative example of interior design for an independent fashion brand. The project convinced the jury at the annual INSIDE Festival, which named the project World Interior of the Year 2016, as “it calls into question the conventional idea of a fashion retail store.”
More information
Designers
Shanwei Weng/Jiadie Yuan
Project manager
Junjie He
Client
Laohei fashion design studio
Dates
Completion.- October 2015
Budget
$45000
Area
200 sqm
Co. AN Interior Design
AN Interior Design. "offset rule order, cancel standard logic"
Founded in 2011 by partners Shanwei Weng and Jiadie Yuan, AN Design gets rid of the inertial thinking and tries to think in a new way with the changing teamwork. They are mainly engaged in space design, product design, graphic design, small buildings design and renovation and collaborate closely with the construction team.
AN thinks that design is writing. The material, the lights, the details and the experience is ambulatory, they can break with conventions to reach a new state.
