The layout of the large fitting room designed by CLUBE offers privacy for those changing clothes in one of the busiest corners of downtown São Paulo. Two openings and a mirror break the regular structure of the metal screen, connecting the internal street of the Copan building with the Pivô Art and Research galleries through a diagonal corridor.
Thanks to the arrangement of artificial lighting perpendicular to the main entrance of the store, a dynamic effect is generated in line with the movement of visitors. The other complementary architectural elements dedicated to the storage and operation of the store collectively reconstruct the space from both a scenographic and exhibition perspective.
ãopluspinga by CLUBE. Photograph by Marina Lima.
Project description by CLUBE
As a result of a geometric interpretation of Oscar Niemeyer’s building, a metallic biombo–made of natural aluminum profiles and reused galvanized steel sheets–duplicates the store’s curvilinear window shop and reveals its construction through straight segments. Two openings and a mirror break up its regular structure. This device, responsible for displaying objects and clothing, acts as a mediator between the exterior and interior–offering privacy for those changing clothes, as a large dressing room in one of the busiest corners of downtown São Paulo.
The lighting fixture consists of tubular lamps arranged on an overhead surface, radiating from the central pillar axis and angled at 45 degrees. This alignment positions them perpendicularly to the store's main entrance, creating a dynamic effect that aligns with the movement of visitors. The diagonal passageway of this corner is highlighted, while it connects the internal street of Copan building with Pivô’s Art and Research galleries on the first floor, and a bookstore café on the ground floor. Steel cables are used to hang items.
Together with small architectural elements such as the cashier, fitting room, stock and storage spaces, as well as curtains, clothing racks, and plastic shelves, these features collectively reconstruct the space from both a scenographic and exhibit perspectives.
