New VALENTINO FLAGSHIP STORE ON VIA MONTENAPOLEONE 20, Milan

The concept of flagship store (the store most important, the flagship of the company) has become a powerful imaging tool not only in luxury brands, also for more and more firms seeking to add value to their products. As a store of reference this new store has the character and atmosphere of a palazzo, rather than a traditional store. The opening of the boutique coincides with the 50th anniversary of the Valentino brand.

New Valentino Flagship Store in Milan. By David Chipperfield.

Timelapse documenting the construction of the new VALENTINO flagship store on Via Montenapoleone, in Milan, designed by the Architect David Chipperfield.

Amaizing menu with luxury materials such as grey Terrazzo alla Veneziana with Carrara stone, wood, marble, glass, leather and plush carpeting have been used. The architecture of the boutique has been integrated with the pieces on show, focusing attention on the collections. The finishing of the walls varies from one room to another: frosted mirrors alternate with bespoke panels or borosilicate glass tubes to give a draped glacè effect for the ready-to-wear setting. The lamps have been created from eight mounted optical lenses in brass lunettes in different shapes. The furniture in all the rooms has been designed specifically so that it gives the effect of being a personal collection pairing modern pieces, chests of drawers and bespoke containers with elements inspired from Art Deco furnishing.

1st video. Timelapse documenting the construction of the new VALENTINO flagship store in Milan designed by the Architect David Chipperfield.

2nd video. A dialog between the Architect DAVID CHIPPERFIELD and Creative Directors of VALENTINO , MARIA GRAZIA CHIURI and PIER PAOLO PICCIOLI.

3rd video. The new VALENTINO FLAG SHIP STORE OPENING during 2012 Milan Fashion Week.

1st video. Shot in HDR over four months, 174.258 photos were taken.

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David Chipperfield

David Chipperfield was born in London in 1953 and studied architecture at the Kingston School of Art and the Architectural Association School of Architecture in London before working at the practices of Douglas Stephen, Richard Rogers and Norman Foster.

In 1985 he founded David Chipperfield Architects, which today has over 300 staff at its offices in London, Berlin, Milan and Shanghai.

David Chipperfield has taught and held conferences in Europe and the United States and has received honorary degrees from the universities of Kingston and Kent.

He is a member of the Royal Institute of British Architects (RIBA) and an honorary fellow of both the American Institute of Architects (AIA) and the Bund Deutscher Architekten (BDA). In 2009 he was awarded the Order of Merit of the Federal Republic of Germany and in 2010 he received a knighthood for services to architecture in the UK and Germany. In 2011 he received the RIBA Royal Gold Medal for Architecture and in 2013 the Praemium Imperiale from the Japan Art Association, while in 2021 he was appointed a member of the Order of the Companions of Honour in recognition of a lifetime’s work.

In 2012 he curated the 13th International Architecture Exhibition of the Venice Biennale.