The architecture studio OOIIO Architecture has carried out the transformation of a house in the Carabanchel neighbourhood, located in the southern sector of the city of Madrid.

The project stands out for its innovative use of standardised materials, giving it a personalised touch, distancing itself from the industrialised and repetitive solutions offered by large developers.

At OOIIO Architecture, they believe that the cheapest standardized housing options can be easily replicated, preventing each home from being tailored to the user's lifestyle. The studio uses readily available materials, with an affordable budget, taking advantage of the opportunities that the factor offers, to create a personalized, unique and original home.

The project stands out for its colorful ceramic details that are placed in unexpected places, transforming the space into a unique place. In the living area, the ceramic wainscoting is reminiscent of an open-air patio, while the bedroom is intertwined with the living room, continuing with a landscape where the lamp becomes the sun. The kitchen uses a color palette similar to the rest of the house, with a wood-clad countertop and white doors.

TUR House by OOIIO Architecture. Photograph by Javier de Paz.  

Project description by OOIIO Architecture

The current trend in the construction market is leading us toward a world of industrialized and repetitive solutions. Large developers offer “one-size-fits-all” homes, finished with neutral, bland materials. By offering standardized products, they can appeal to a wider range of buyers and ensure a quicker, easier sale.

But what happens to those who seek a unique and special home? Either they have the financial means to build their own house, or they are forced to buy the same apartment as their neighbor, even though their lifestyles may be completely different.

Casa TUR por OOIIO Architecture. Fotografía por Javier de Paz.
TUR House by OOIIO Architecture. Photograph by Javier de Paz.  

However, it is increasingly difficult to find carpenters or blacksmiths who work by hand, and the few who do are often unaffordable for most people. Standardized options are more economical because they can be endlessly replicated by machines, not crafted by people. However, by using readily available materials from any hardware store, where the same products that developers use for their mass-market solutions are sold at similar prices, we can find elements capable of transforming a space into something unique and original.

TUR House is an exercise in total customization of a home in a standard apartment block, located in a working-class neighborhood, within an affordable budget, taking advantage of the opportunities that the industry already offers. It is neither a demonstration of craftsmanship nor a utopian manifesto for a return to traditional manual labor. Rather, it is a commitment to originality, uniqueness, and personalization using existing solutions and materials from the market. With standard products, arranged intelligently and creatively, you can achieve truly unique results.

Casa TUR por OOIIO Architecture. Fotografía por Javier de Paz.
TUR House by OOIIO Architecture. Photograph by Javier de Paz.  

Ceramics, for example, is a splendid material deeply rooted in Spanish culture since the Arab tradition, and even earlier. By selecting expressive and evocative pieces and placing them in unexpected locations, we transform a space into something distinct and special. In the living room of TUR House, a ceramic wainscot evokes the feeling of an outdoor patio, while the intentionally childlike bedroom extends into the living room like a cloud drifting through a landscape where a lamp becomes the sun. The IKEA kitchen is personalized with a wood-paneled countertop, and the simple white doors are enhanced with panels that reflect the shapes and color palette of the rest of the home. All of this is combined with carefully selected, well-designed furniture at affordable prices.

More information

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Architects
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OOIIO Architecture. Lead architects.- Joaquín Millán Villamuelas.

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Project team
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Federica Aridon Mamolar.

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Collaborators Colaboradores
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Integrated wood furniture.- Áureo Design Wood.

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Area
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Gross floor area.- 56 sqm.
Usable floor area.- 50 sqm.

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Dates
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Project year.- 2023.
Completion year.- 2024.

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Location
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Carabanchel, Madrid.

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Budget
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€ 34,000

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Manufacturers
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Floor and walls.- Grace Collection tiles, Tesserae Collection.
Bathroom faucets.- Imex.
Sanitary fixtures and toilets.- Fossil Natura.
Bathroom furniture.- Kyrya.
Neom sofa, Trick table, Marilyn chairs.- Kave Home.
Delirante de Cúrcuma lamp.- Terria.
Kitchen.- Cubro.

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Photography
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OOIIO is an architecture studio founded by Joaquín Millán Villamuelas, an architect from the Polytechnic University of Madrid, ETSAM. After working and learning with some of the most important and influential contemporary architects like Norman Foster and Rem Koolhaas, he founded OOIIO in 2009 as a laboratory for city and architecture able to provide architectural quality and uniqueness to each job.

He is pursuing a PhD in architecture at the Polytechnic University of Madrid, ETSAM, where he has taught architectural projects, and in various seminars and universities in Europe and Latin America. Joaquín Millán has given numerous lectures showcasing the work of OOIIO. His work has been exhibited, awarded and published in multiple magazines, books and specialized websites around the world, participating in numerous exhibitions, conferences and seminars in: Arequipa, Barcelona, ​​​​Cuenca (Ecuador), Kyiv, Guadalajara, Madrid, Milan, Pavia, Sarajevo, Toledo, Valencia, Warsaw, among others.

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Published on: March 1, 2025
Cite: "Personalization exercise in a home. TUR House by OOIIO Architecture" METALOCUS. Accessed
<http://www.metalocus.es/en/news/personalization-exercise-home-tur-house-ooiio-architecture> ISSN 1139-6415
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