With 25000 of pieces called "shinikiji" the stage for the new flagship store Maruhiro has been built. The pieces were used to make bricks and get by this way a new identity vision in connection with the Hasami area and his ceramic tradition.

The architect Yusuke Seki, with a minimalist design for Maruhiro's flagship store, has designed a modification for the floor that not only changes the perspective but also the user's experience giving a new sense of movement in the room.

Description of the project by Yusuke Seki

Maruhiro is the leading producer of Hasami ceramics which including pottery and porcelain. Named for the region including Hasami, Nagasaki prefecture, this area has a history of ceramic tableware production and wholesale distribution dating back to the early 17th century.

A renovation of the pre-existing flagship shop, Yusuke Seki’s design marries an architectural knowledge to the artisanal know-how of the region, and in so doing, creates an entirely location- and situation-specific experience. Seki’s vision is to posit the designer as interpreter. His methods seek to amplify Hasami’s heritage by drawing out and translating the potential of the complete local environment, unifying its people. A minimal design interference, a modification in the level of the floor,not only utilizes the pre-existing space to alter the perspective and experiences held by the users until the present, but also gives birth to an entirely new sense of flow within.

Constructed of 25,000 pieces and in cooperation with numerous pottery factories from Hasami area, the conceptual and experiential focus of the design is a stacked central platform, layers of locally sourced imperfect tableware and poured concrete. Each of these pieces called “Shinikiji” in Japanese, were found to be flawed after the initial bisque-firing by their respective local production facilities. As part of his re-valuative design process, Seki revived these pieces, using them to make bricks, and transforming  them to  a new architectural material for this occasion. Collected here, the stage is not only a representation of “Monohara”, the name given to the kiln-side specific areas where dispose its broken pieces on firing process, existing solely in Nagasaki, which have accrued these imperfect pieces for approximately 400 years—an archaeological mille-fille of the long industrial history of this region—but also creates a sense of reverence for this history, conveying the fragilely of the each individual item, engineered together to inspire and cultivate respect for the legacy on the whole.

CREDITS, DATA SHEET.-

Fecha, Open Month / Year.- April,2015
Author.- Yuske Seki
Client.- Maruhiro Ltd.

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Yusuke Seki is a Tokyo based Designer. He was born in 1978 and has worked for the Interior Design Office in Tokyo, as well as a number of corporate clients such as AU, Sony. Seki has also worked independently on design products and architectural space design, and many of his works have been exhibited at the Milan Salone, Designer’s block, the Tokyo Style Exhibition, Stockholm Furniture and Light Fair. After establishing his own studio in 2008, he has designed for a variety of spaces, such as shops, fashion boutiques, candy stores and hair salons, etc.

His approach to design challenges is to conceptualise and reevaluate into irreplaceable design with new interpretations. His designs embrace simplicity and minimalism at first glance and his inspiration comes directly from aspects which already exist within the context: such as materials, location, histories; all gathered and represented through the formal design approach. The function is essential in his design but through his work he focuses on facts and phenomena from the environment, including the essential design methods from the past, passed through to the future.

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Published on: July 28, 2015
Cite: "Reinterpreting tradition through ceramics" METALOCUS. Accessed
<http://www.metalocus.es/en/news/reinterpreting-tradition-through-ceramics> ISSN 1139-6415
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