23 January, Paris - The first Maison Ullens store, designed by OMA, opens this week in Paris. The use of warm and opulent materials within the store refers to the innovative application of materials in Maison Ullens' designs.

Marble, leather, teak, terrazzo and brass build the tactile qualities of the store, at the same time reminiscent of French history and craftsmanship. In the shop windows, porous wooden curtains by the artist Elisa Strozyk are applied. The store also features spaces for the display of art and furniture design.

Memory of project

Located on 4 Rue de Marignan, around the corner from Avenue Montaigne and in the midst of the luxury fashion powerhouses, the first flagship store of Maison Ullens deliberately favours exclusivity and intimacy. An ivory white Onyx Wall is the main design element that runs throughout the store: it divides the shop into public browsing areas and private experience zones. The public browsing area is further divided into two spaces of different atmospheres – the central room and the accessories room. The central room features several hanging areas and a display table, giving a full impression of the brand. The accessories room, smaller in scale, draws attention to details of the fashion products.

Contrasting the open and orthogonal space in the store, the private zones behind the Onyx Wall form a warm and intimate sequence of cocoon-like spaces that include a fitting room, a small bar, and an exclusive salon for receiving private clients.

The use of materials within the store is inspired by Maison Ullens’ innovative application of materials for their fashion products. The store employs a careful choice of finishes: marble, leather, teak, terrazzo and brass build the tactile qualities of the store, at the same time making reference to French history and craftsmanship, including the molding leather details of typical French interiors of the Haussmann period. In the windows at the façade, porous wooden curtains, custom designed and handmade by the artist Elisa Strozyk, are applied. The store also features specific locations for the display of art. The art pieces bring into the shop a moment of surprise and reveal the muse of the brand owners.

David Gianotten commented: "The meticulous spatial articulation, the choice of materials and the injection of art and bespoke furniture create moments of surprises in Maison Ullens, enhancing a luxurious personalized shopping experience."

Inge Goudsmit: "The shop creates a distinction between the public and private shopping experiences through the use of the onyx wall. Our close communications with Maison Ullens have enabled us to translate the design brief into a space that elaborates the brand's identity."

 

CREDITS

Architects.- OMA. Partner in charge.- David Gianotten. Project Architect.- Inge Goudsmit.
Team.- Miranda Lee, Yannis Chan, Saul Smeding with: Max Bergman, Hin Cheung, Grace Cho, Lingxiu Chong, Von Xiao Chua, Vincent Kersten, Jedidiah Lau, Kevin Mak.
Collaborators. Local Architect.- DATA Architects. MEP engineering.- BET Louis Choulet. Façade curtains.- EMES Elisa Strozyk.
Status.- Completed January 2014.
Client.- Maison Ullens
Cost.- n/a
Location.- 4 Rue de Marignan, 75008 Paris. France.
Program.- Flagship Store.

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More information

Office for Metropolitan Architecture (OMA) is an international practice operating within the traditional boundaries of architecture and urbanism. AMO, a research and design studio, applies architectural thinking to domains beyond. OMA is led by eight partners – Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long, and Managing Partner-Architect David Gianotten – and maintains offices in Rotterdam, New York, Hong Kong, Doha, and Australia. OMA-designed buildings currently under construction are the renovation of Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, Hangzhou Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.

OMA’s completed projects include Taipei Performing Arts Centre (2022), Audrey Irmas Pavilion in Los Angeles (2020), Norra Tornen in Stockholm (2020), Axel Springer Campus in Berlin (2020), MEETT Toulouse Exhibition and Convention Centre (2020), Galleria in Gwanggyo (2020), WA Museum Boola Bardip (2020), nhow RAI Hotel in Amsterdam (2020), a new building for Brighton College (2020), and Potato Head Studios in Bali (2020). Earlier buildings include Fondazione Prada in Milan (2018), Garage Museum of Contemporary Art in Moscow (2015), De Rotterdam (2013), CCTV Headquarters in Beijing (2012), Casa da Música in Porto (2005), and the Seattle Central Library (2004).

AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a colored "barcode" flag, combining the flags of all member states, which was used during the Austrian presidency of the EU. AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced Countryside: The Future, a research exhibited at Solomon R. Guggenheim Museum in New York; exhibitions at the Venice Architecture Biennale, including Public Works (2012), Cronocaos (2010), and The Gulf (2006); and for Fondazione Prada, including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its publication Elements. Other notable projects are Roadmap 2050, a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.

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Published on: January 23, 2014
Cite: "OMA Completes Maison Ullens' Flagship Store in Paris" METALOCUS. Accessed
<http://www.metalocus.es/en/news/oma-completes-maison-ullens-flagship-store-paris> ISSN 1139-6415
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