Marble, leather, teak, terrazzo and brass build the tactile qualities of the store, at the same time reminiscent of French history and craftsmanship. In the shop windows, porous wooden curtains by the artist Elisa Strozyk are applied. The store also features spaces for the display of art and furniture design.
Memory of project
Located on 4 Rue de Marignan, around the corner from Avenue Montaigne and in the midst of the luxury fashion powerhouses, the first flagship store of Maison Ullens deliberately favours exclusivity and intimacy. An ivory white Onyx Wall is the main design element that runs throughout the store: it divides the shop into public browsing areas and private experience zones. The public browsing area is further divided into two spaces of different atmospheres – the central room and the accessories room. The central room features several hanging areas and a display table, giving a full impression of the brand. The accessories room, smaller in scale, draws attention to details of the fashion products.
Contrasting the open and orthogonal space in the store, the private zones behind the Onyx Wall form a warm and intimate sequence of cocoon-like spaces that include a fitting room, a small bar, and an exclusive salon for receiving private clients.
The use of materials within the store is inspired by Maison Ullens’ innovative application of materials for their fashion products. The store employs a careful choice of finishes: marble, leather, teak, terrazzo and brass build the tactile qualities of the store, at the same time making reference to French history and craftsmanship, including the molding leather details of typical French interiors of the Haussmann period. In the windows at the façade, porous wooden curtains, custom designed and handmade by the artist Elisa Strozyk, are applied. The store also features specific locations for the display of art. The art pieces bring into the shop a moment of surprise and reveal the muse of the brand owners.
David Gianotten commented: "The meticulous spatial articulation, the choice of materials and the injection of art and bespoke furniture create moments of surprises in Maison Ullens, enhancing a luxurious personalized shopping experience."
Inge Goudsmit: "The shop creates a distinction between the public and private shopping experiences through the use of the onyx wall. Our close communications with Maison Ullens have enabled us to translate the design brief into a space that elaborates the brand's identity."
CREDITS
Architects.- OMA. Partner in charge.- David Gianotten. Project Architect.- Inge Goudsmit.
Team.- Miranda Lee, Yannis Chan, Saul Smeding with: Max Bergman, Hin Cheung, Grace Cho, Lingxiu Chong, Von Xiao Chua, Vincent Kersten, Jedidiah Lau, Kevin Mak.
Collaborators. Local Architect.- DATA Architects. MEP engineering.- BET Louis Choulet. Façade curtains.- EMES Elisa Strozyk.
Status.- Completed January 2014.
Client.- Maison Ullens
Cost.- n/a
Location.- 4 Rue de Marignan, 75008 Paris. France.
Program.- Flagship Store.