The design by Japanese studio Nendo, led by Oki Sato, who designed the largest pavilion at the Osaka-Kansai Expo, consists of a circular experience without beginning or end, reflecting on how the world is composed of countless tiny cycles.

The pavilion was developed from exhibition planning and content to concept development, architectural narrative, layout, and interior design. This resulted in a space connecting visitors and nature through various connections, music, and narrative elements.

As a space between lives, the pavilion developed by Oki Sato with Nikken Sekkei, invites visitors, through a circular journey, to explore their relationship with nature and the flourishing aesthetic sensibility in the country, fundamental to its development. It also highlights the countless possibilities of a fulfilling life, encouraging reflection on its meaning and value.

Conceived as a warm, inspiring, circular space, and constructed primarily of wood, the pavilion symbolizes continuous change, constant transformation, and the human connection with nature and its cycles, while also hosting various exhibitions, audiovisual content, and storytelling.

Japan Pavilion, Expo 2025 by Nendo. Photograph courtesy of the Ministry of Economy, Trade and Industry.

Japan Pavilion, Expo 2025 by Nendo. Photograph courtesy of the Ministry of Economy, Trade and Industry.

Project description by Oki Sato

It’s not just about us, but when an animal, plant, or a thing nears to the end of its role, part of it is carried on, transforming and taking on a new role. We all live through these connections.

When looking at this space between lives, people will notice that the world is made up of countless, tiny cyclical loops.

Japan Pavilion, Expo 2025 by Nendo. Photograph courtesy of the Ministry of Economy, Trade and Industry.
Japan Pavilion, Expo 2025 by Nendo. Photograph courtesy of the Ministry of Economy, Trade and Industry.

A full life may be one in which all life is respected with its meaning and value understood, and it might be lived as part of the entire cycle between lives. The relationship to nature and aesthetic sensibility that have flourished in this country are key to achieving this richness in life.

The pavilion allows visitors to experience such a “singular cycle” with no beginning nor end.

More information

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Architects
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Nendo. Lead architect and general producer.- Oki Sato.
Architectural and Exhibition Interior Design.- Nikken Sekkei.

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Dates
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2025.

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Location
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Osaka-Kansai, Japan. 

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Nendo is a design office founded by Oki Sato in Tokyo, in 2002, which work spans architecture, interiors, productos and graphics, and has won international design awards.

Oki Sato was born in Canada in 1977 and studied architecture at Waseda University, graduating top of his class in 2000. He earned his master's degree from Waseda in 2002 and founded design studio Nendo that same year.

With multidisciplinary studios in Tokyo and Milan, Oki's work spans a wide range of fields, such as architecture, product design, and branding, and has been recognized internationally with awards on several occasions, including in Italy, France, and the UK where he was named Designer of the Year. His recent major projects include the Tokyo 2020 Olympic cauldron, and he is also involved in the design of the new TGV trains for France's high-speed rail network.

A jury member of iF award, 2010. Lecturer for Waseda University, Tokyo; “Designer of the Year” (Wallpaper* magazine): “Designer of the Year” (ELLE DECO International Design Awards), 2012. “Guest of honor” (Toronto Interior Design Show); “Guest of honor” (Stockholm Furniture & Light Fair), 2013. “Designer of the Year” (Maison & Objet); “Interior Designers of the Year” (Iconic Awards); “CHANGE MAKER OF THE YEAR 2015” (Nikkei Online), 2015. A producer of World Design Capital Taipei; Jury Chair for the Golden Pin Design Award, 2016.

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Published on: April 2, 2025
Cite: "Naturally cyclical reflection and exploration. Japan Pavilion, Expo 2025 by Oki Sato" METALOCUS. Accessed
<http://www.metalocus.es/en/news/naturally-cyclical-reflection-and-exploration-japan-pavilion-expo-2025-oki-sato> ISSN 1139-6415
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