LIVE TO LEARN by BOA MISTURA

Our friends of BOA MISTURA surprise us once again with a brilliant job, this time in a hidden streets of New Delhi, India. Another place more in the world in which they have worked, to add to the long list of cities such as Madrid, Zaragoza, Mallorca, Paris, Santiago de Queretaro, El Chorrillo or many others that have arrived or that will come.

In this case BOA MISTURA's work in India, in the streets of New Delhi, is inspired by local references to figures like Mahatma Gandhi, gods like Ganesh and all the characteristic philosophy of Hindu culture.

Motivated by the force of those references, in his words, they "tattoo" a small corner of the city under the slogan "LIVE TO LEARN" that comes from the hand of the famous quote from Mahatma Gandhi, "Live as if you'll die tomorrow. Learn as if you'll live forever." We hope to see them soon again in Madrid!

Wildly inspired by the magic of this country and its Hindi universe, Boa Mistura team decided to tatto this old corner of the city of Delhi.

"LIVE TO LEARN"
(New Delhi. India. 2015)

Shiva's three eyes (the Present, the Past and the Future) with the Lotus flower, symbol of purity on top.

"Live as if you are going to die tomorrow. Learn as if you are going to live forever", a quote by Mahatma Gandhi tattooed on the four arms of Sarasvati, Goddess of the fine arts.

Ganesh, God of intelligence and wisdom, the plumage of the peacock, God of War, a Baobab, tree of life…

With all this imaginary, present in all India, we created the image of the Tiger, victory over any force, and we tattoed it on this old corner of Delhi.

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More information

Javier Serrano, Pablo Ferreiro, Pablo Purón. BOA MISTURA

Boa Mistura. The work of Boa Mistura is all about the love of graffiti, colour and life. This group founded by 5 Spanish artists is, as the name says, a good mixture. Arkoh, Derko, Pahg, Purone and Rdick have developed their work in different fields, applying both a diversity of styles and the different views of each member. Boa Mistura represents a mixture of perspectives which complement, influence and mix themselves together in order to create something better. From graffiti and mural painting, to graphic design and illustration, Boa Mistrua want to give the world its colour back. 5 heads, 10 hands, just one heart.

Boa Mistura is a multidisciplinary group whose roots are in graffiti, currently directed by Javier Serrano, Pablo Ferreiro and Pablo Purón. The group works in various fields: from the latest trends in graffiti and street murals, to illustration, graphic design, studio painting and collaborations with interior designers and architects.

They have taken part in exhibitions in art galleries such as the Reina Sofía Museum and the Casa Encendida in Madrid, and the DA2 Museum in Salamanca. They have collaborated with foundations such as ONCE (Spanish national organisation for the blind), Oxfam and Antonio Gala, and given lectures at universities such as Madrid, Seville and Alcalá de Henares.

Boa Mistura has completed projects for brands such as Google, Microsoft, Sony Music and Adidas and in 2010 a Latin Grammy nomination for best cover design. The term “Boa Mistura”, from the Portuguese for “good mixture”, refers to the diversity of style and perspectives of each member. Love for graffiti, colour and life. Distinct visions which complement each other, influence each other, and always combine to create something even better.

Javier Serrano Guerra, “Pahg”. An architect from ETSAG in Madrid who specialised in landscape design at the IUAV in Venice.
Juan Jaume Fernández, “Derko”. Graduated in Fine Art, specialising in photography and video, from the University of the Arts in Berlin.
Pablo Ferreiro Mederos, “Arkoh”. Graduated in Fine Art, specialising in graphic design, from the TAIK University of Art and Design in Helsinki.
Pablo Purón Carrillo, “Purone”. An illustrator who graduated in Advertising and Public Relations from the URJC in Madrid.
Rubén Martín de Lucas, “rDick”. Civil engineer from the UPM (Polytechnic University).