Titled MOMENTUM by MAD Architects, the 8-by-12.5-meter iron cube structure is tilted 45 degrees from its base. During the day, its ETFE polymer surface will reflect its surroundings while at night, the installation becomes more transparent as it yields to the artificial light source.
The installation hinges on two Rio 1.3 and Roo 1.4 fixtures, provided by Luce&Light, that give the surface of the interiors its “extra-ordinary” value. Added to this is a set of nine Trevi 1.2 fixtures installed underneath the structure’s triangular base and programmed to pulse at regular intervals in order to evoke the pulsating rhythm of a heart.
A QR code enables visitors to access a pair of Instagram filters for day and night that enhance the experience of the installation, which will be reproduced in a small-scale version at the Via Monte Rosa 91 space managed by AXA IM Alts.
Momentun by MAD Architects. Photograph by Andrea D’Antrassi.
Description of project by MAD Architects
MAD Architects, led by Ma Yansong presented the installation "Momentum" in the main atelier of Milan Design Week 2023, in collaboration with Interni, Axa Immobiliare Alts.
Momentum seeks to freeze the moment of art creation, with the simplest cube being used as a carrier to undertake different forms of art expression. Momentum, exhibited during the Salone del Mobile, hopes to evoke the solidification and refinement of time with this form.
In the daytime, Momentum’s skin reflects the surrounding environment of the courtyard of Statale University, becoming a forever-changing art form of its own. As night falls, and the installation turns transparent and ethereal, the lighting inside illuminates a new character.
Momentum is also a combination of virtual art and a physical installation. It features an AR (Augmented Reality) art experience, where viewers may experience fantastical virtual art by scanning a QR code on Instagram and becoming a creator of their own.
During this, MAD's fourth-time participation in Milan Design Week with the main installation, the works brought have been accompanied by a breakthrough of boundaries and the integration of diverse arts. With the end of the COVID pandemic, we’ve placed more consideration on communication and the interchange of multiculturalism. Past work includes Invisible Border 2016, Fifth Ring 2018, and Freedom 2021.