After the installation Par nature by Vincent Lamouroux, the Pavillon Martell de SelgasCano, conceived this time for the exterior of the building, brings a new architectural and international dimension to the Foundation.This pavilion is comprised of modules constructed from hi-tech materials, which will house specific activities prefiguring the Foundation’s future schedule of events.
True to their aesthetic of transparency and openness to the outside world, SelgasCano constructed the pavilion from a metal framework covered by a translucent material developed by French brand Onduline. Strong and watertight, the material is permeated by a soft, changing light which creates intriguing iridescent effects. The rainbow reflections thus created are ideally suited to the architects’ aesthetics. This large pavilion, composed of flexible and organic shapes, is in harmony with environment, the architects defending the idea that "nature must prevail over architecture." The Pavilion also illustrates the transversality of technologies, uses and materials, which is a major focus for future projects developed by the Foundation.
Inflatable seats installed in the structure, attached by straps, will allow visitors to sit, lean, or stretch out in the context of workshops, concerts, presentations, conferences, markets, games, moments of relaxation, wanderings, etc. From summer 2017, visitors will be able to enjoy creation and performance-based experiences with invited designers including Atelier W110 and 71bis, and artistic partners such as the Abbaye aux Dames.
In 2018, the pavilion will be dismantled and rebuilt elsewhere in order to give it a second life.
The Fondation d'entreprise Martell is a multidisciplinary cultural corporate foundation in Cognac dedicated to the very best contemporary creation and expertise
Launched in October 2016 and directed by Nathalie Viot since 1st January 2017, the Fondation d’entreprise Martell offers a rich and varied programme of events promoting local, national and international collaborations. Envisioned as a cultural and creative ecosystem, the Foundation aims to re ect the diversity of contemporary creation and reveal outstanding talent and savoir-faire.
Curious, open and transversal, it will offer new experiences in terms of artistic production, research and mediation in complementary spheres (art, design, architecture, craft, fragrance, digital, dance, literature, music etc.) through exhibitions, workshops, a living lab, events and in-residence programmes.
As a centre for innovation and creation deeply rooted in the local area, the Fondation d’entreprise Martell aims to be a motor for long- term growth and development, raising the profile of the town of Cognac, the departments of Charente and Charente-Maritime, and the entire Nouvelle-Aquitaine region.
