Influenced by vernacular architecture infused with modern techniques, the building takes shape as a traditional wooden house topped with a corrugated steel roof. Its pleated board and hardwood façade, stained a vibrant blue accented with shades of red, alludes in particular to the rice barn that previously stood in this area (reinterpreted and reconstructed as a garden pavilion, at the rear of the ensemble). and in a general way to the cultural roots of the ancient kingdom of Lanna.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
Project description by Sher Maker
Long goy (n.) Lanna street fashion house, based in Chiangmai, Thailand
Long goy means try it in the northern dialect, which in addition to conveying the technique of the brand that has developed from Lanna cultural roots through the form of modern fashion sense also indicates the courage to always experiment the new things.
Long goy Studio is a space to support the entire design work. Operation and production trial as well. The design of the building is a long house with a long parallel to the original house and courtyard area. The proportion and location of the building are similar to the original Northern rice barn that was demolished from this area. and re-assemble into the garden pavilion behind the building again.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
The sewing workshop is the majority of the building. We wanted to create a high atrium where air could circulate during working hours. The entire building and interior spaces are made up of basic materials such as steel structures and glass openings that allow natural light to enter from the north side of the building. But when turning to the building on the outside, the overlap solid façade is designed to protect the workspace from the southern sun during the day. The smart board façade will be painted with blue wood stain and divided by hardwood with blue-red dyed on each side. It is similar to sewing clothes by deliberately flipping the seams. and draws on the 2-sided pleating technique to make a different perception on each side of the building.
Long Goy Studio and Workshop by Sher Maker. Photograph by Rungkit Charoenwat.
All structures are steel and smart board that can normally be founded in local construction shops. This material is basic and not expensive when need to use in large quantities.
At the end of the building is the studio and exhibition hall area. That penetrates the backyard and the workshop area. Therefore, this LONG HOUSE building, if you look carefully, is a building that is formed with materials and basic techniques. Create light internal workspaces to circulate the working flow. But do it with a way of thinking that dares to try things. Both the brand's clothes and the architecture as well.
