In order to create contrasts and have good lighting, concrete building blocks were used due to their inconspicuous color and texture in contrast to the softness of the walls. At the same time, the wood with which the mobile partitions are made provides warmth to the space and combines with the white and gray walls, creating a harmony of contrasts that shape the project and are a source of inspiration and aesthetic pleasure for visitors.
Marcelo Miracles Showroom by Kidz. Photograph by Ruben Movsisyan, Dmitriy Suvorov.
Project description by Kidz
The new Marcelo Miracles showroom in Paris is not just a retail space, but a whole way of life. The desire to preserve and enhance the recognizable character of Mark Rodovskogo's brand has led to the creation of a space that not only offers products but also becomes a meeting place for fans, hangouts, and cultural events.
The showroom is divided into two functional zones: the sales area and the back office, but their unification into one space is made possible by plywood partitions. This approach allows the space to be used for different scenarios.
Marcelo Miracles Showroom by Kidz. Photograph by Ruben Movsisyan, Dmitriy Suvorov.
Instead of traditional stands and shelves for shoes, the showroom uses materials and solutions that are a contrast to the brand's products, yet harmoniously complement them. Volumes of brutal concrete building blocks were created, on which shoes are chaotically placed. The light gray color of the blocks does not take up unnecessary attention and is an excellent background for the presentation of the shoes. These blocks are not fixed, they can be moved around, assembled into a DJ rack, a shelving unit, or any other relevant scenario. This way, diversity in brand perception and flexibility in the space was maintained.
The materials were used to create contrasts, which made the room fuller but still light. The building blocks are not an accent color, with their concrete texture contrasting with the smoothness of the walls. So does the warm wood of which the movable partitions are made. Combined with the white and gray walls, it does not add accents but gathers the space around itself. Black rails were chosen with the same idea in mind - to add contrast and graphicality to the space, keeping it light.
Marcelo Miracles Showroom by Kidz. Photograph by Ruben Movsisyan, Dmitriy Suvorov.
This way, the Marcelo Miracles showroom becomes not only a place to purchase products but also a source of inspiration and aesthetic pleasure, emphasizing the unique character and flexibility of the brand.
