The team made up of HANGHAR and the estudio DIIR  after winning the contest last November to design the guest room for the Arco fair at IFEMA, they present us with the proposal they built for the Madrid International Contemporary Art Fair, located in the north of the city.
 
IFEMA is a place that changes every year depending on the fairs that are held at its venues. The Verbena project aims to create a space with new ways to interact without losing the essence of the Mediterranean imaginary, in the 1,500 m² that make it up during the time that the ARCO fair lasts.
The intervention called with the name of Verbena carried out by HANGHAR and the estudio DIIR consisted of a large red tent that exceeded the limits of the assigned enclosure. These limits are built by different devices that support the opening of the space to the rest of the enclosure, avoiding its isolation. The project is presented as a semi-diaphanous plant that allows interaction between visitors.

The chromatic strength of the large red tent is the element that characterizes the project, leaving the blue walls and structural details covered by a yellow material in the background.


Verbena by HANGHAR & estudio DIIR. Photograph by Luis Díaz Díaz.
 

Project description by HANGHAR & estudio DIIR

VERBENA is the name of the proposal. A proposal that is committed to openness and, above all, to the interaction of its visitors.

VERBENA claims places of interaction that, on the one hand, imagine new forms of relationship, but on the other, resort to the collective imagination that the Mediterranean region carries within. A space where folklore and contemporaneity have a place.

A way of approaching a future that, while uncertain, must be collaborative, supportive, and festive, as the most intrinsic essence of the Mediterranean people.

The staging is conceived through a large red tent. An element associated with popular festivities, with the ephemeral. Its presence goes beyond the limits of the enclosure and generates an aura of mystery that invites the user to discover its interior. It recreates an atmosphere with a fair connotation where users concentrate and enjoys the moment as if it were a festival. A space that finally escapes restrictions and that is filled by means of a series of devices that combat the recent isolation to which our society has been subjected. The bench, the bar, the table, the portico... All of them elements recovered from our popular tradition and whose purpose lies in imagining scenarios where the passage of time can only be understood through celebration and community life.

Faced with the dispute and confusion that reigns today, VERBENA addresses this challenge as an opportunity to strengthen a network of alliances. While the great oceans represent hostility, the calm waters of the Mediterranean reflect kindness. This invitation to pause and reflect is what this space pursues. The desire to build a coherent and respectful future goes through the dialogue of its participants, and it is in this temporary experience, that the celebration of life acquires meaning.

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Architects
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Client
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ARCO.
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Builder
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Procodima.
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Area
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1,500sqm.
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Dates
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2023.
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Location
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Av. del Partenón, 5, 28042 Madrid, Spain.
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Photography
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HANGHAR is an architecture practice based in Madrid that works on the confluence between architectural precedents and financial organizational models. The practice develops projects from furniture design to housing developments and urbanism. HANGHAR is run by Eduardo Mediero since 2021.

Eduardo Mediero holds a Masters in Architecture with Honors from the Polytechnic University of Madrid and a Masters in Architecture from the Harvard University Graduate School of Design. His work has been exhibited at the XIV Biennial of Spanish Architecture and Urbanism, the 16th and 15th Venice Architecture Biennale and the Colegio de Arquitectos de Madrid. Eduardo is the recipient of the 2018 KPF Traveling Fellowship, the Real Colegio Complutense Fellowship and the Arthur Lehman Fund. He is the inaugural Fishman Fellow at the A. Alfred Taubman College of Architecture and Urban Planning.
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estudio DIIR is an architecture firm based in Madrid founded in 2018 by David Meana, Ignacio Navarro, Iñigo Palazón and Ricardo Fernández, all of them architects from the Madrid School of Architecture (ETSAM), complemented their training with international experiences in the United States, Sweden, France, China or India. This opportunity has given them an open perspective that they now apply in each of their innovative works.

Their projects, marked by a strong strategic and conceptual positioning, have received national and international recognition. Facing projects of multiple scales has allowed them to develop a practice that explores infinite ways to achieve uniqueness through sensitivity and rigor. The various public projects won at the beginning of their journey - some of them currently under construction - are combined with private commissions of all kinds. The achievement of this variety of works has allowed the studio to be awarded by the COAM as an emerging studio in several consecutive years.

Their work has received national and international recognition. In 2018, he was awarded first prize for the construction of a new cultural centre in Los Molinos (Madrid). At the beginning of 2019, he won first prize for the landscaping of Villamayor de Gállego (Zaragoza). And in 2020, he won first prize for the construction of the social-health centre in Plasencia (Cáceres). In addition, he was recently selected among five international finalists to carry out the Museum of Archaeology and Prehistory in Santander.

The strategic and conceptual positioning developed in the various design competitions in which he has been awarded is transferred to domestic spaces. From offices and shops to renovations and homes, estudio DIIR explores various ways to achieve uniqueness through innovation and rigour.

DIIR's philosophy is a dialogue between beauty and life experience. They conceive and transform spaces as places in constant interaction with people's life experience, influencing their daily lives and the quality of their existence. DIIR is a dialogue between rigor and sensitivity. The perseverance and precision with which we approach each project coexists with the delicacy to achieve solutions that are guided by the search for uniqueness. DIIR is a dialogue between timelessness and resonance. Their work moves away from trends and fashions with the aim of achieving spaces that endure over time and that, in turn, have the capacity to generate an impact on those who interact with them.
 

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Published on: June 17, 2023
Cite: "Verbena a space for interaction between individuals, by HANGHAR & estudio DIIR" METALOCUS. Accessed
<http://www.metalocus.es/en/news/verbena-a-space-interaction-between-individuals-hanghar-estudio-diir> ISSN 1139-6415
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