Tectonic Volumes vs Timeless Ruin by OMA

AMO has a long collaboration with fashion designer Miuccia Prada, creating the set design for her Miu Miu brand's presentations, now during Paris Fashion Week last Wednesday, was featured "timeless ruin" the last design of Miu Miu's catwalk.

2016 SS Miu Miu Catwalk by OMA. Photography © Agostino Osio. Courtesy of OMA.

AMO –the research arm of OMA– builds tectonic arches over Miu Miu's 2016 SS Catwalk. After his last proposals, AMO changes the design from light structures, with scaffoldings, for metallic and tectonic arches, inside Auguste Perret’s Palais d’Iena, in Paris. A new scenography with metallic surfaces that reflects the lights, creating together a dark and brilliant atmosphere. The show took place inside of the Art Deco Palais d'Iena, designed by French architect August Perret in 1937.

For the 2016 SS Miu Miu show AMO invades the monumental architecture of Auguste Perret’s Palais d’Iena in Paris with a timeless ruin, introducing a dramatic counterpart to the rigorous linearity of the Palais.

The volume, embedded in the hypostyle, is carved following the model’s path. Concealing and revealing the columns, an organic dialogue is established with the existing architecture.

The complex geometry of the installation is clad with a set of industrial reflective materials amplifying its extraneous presence to the surrounding environment.

Based on this concentric organization, the show unfolds around the brutal volume that becomes both path and background for the models.

The audience is organized linearly along the perimeter of the hypostyle facing the constant changing relationship between the Palais, the injected architecture and the fashion.

CREDITS. DATA SHEET.-

Architects.- OMA
Partner.- Ippolito Pestellini Laparelli
Team.- Giacomo Ardesio, Giulio Margheri
Client.- Prada
Dates.- 2015
Program.- Scenography, 1,050m²

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2016 SS Miu Miu Catwalk by OMA. Photography © Alberto Moncada. Courtesy of OMA.

2016 SS Miu Miu Catwalk by OMA. Photography © OMA. Courtesy of OMA.

Miu Miu, Spring-Summer 2016 Show. Image courtesy of Miu Miu.

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OMA. Office for Metropolitan Architecture

Office for Metropolitan Architecture (OMA) is an international practice operating within the traditional boundaries of architecture and urbanism. AMO, a research and design studio, applies architectural thinking to domains beyond. OMA is led by eight partners – Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long, and Managing Partner-Architect David Gianotten – and maintains offices in Rotterdam, New York, Hong Kong, Doha, and Australia. OMA-designed buildings currently under construction are the renovation of Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, Hangzhou Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.

OMA’s completed projects include Taipei Performing Arts Centre (2022), Audrey Irmas Pavilion in Los Angeles (2020), Norra Tornen in Stockholm (2020), Axel Springer Campus in Berlin (2020), MEETT Toulouse Exhibition and Convention Centre (2020), Galleria in Gwanggyo (2020), WA Museum Boola Bardip (2020), nhow RAI Hotel in Amsterdam (2020), a new building for Brighton College (2020), and Potato Head Studios in Bali (2020). Earlier buildings include Fondazione Prada in Milan (2018), Garage Museum of Contemporary Art in Moscow (2015), De Rotterdam (2013), CCTV Headquarters in Beijing (2012), Casa da Música in Porto (2005), and the Seattle Central Library (2004).

AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a colored "barcode" flag, combining the flags of all member states, which was used during the Austrian presidency of the EU. AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced Countryside: The Future, a research exhibited at Solomon R. Guggenheim Museum in New York; exhibitions at the Venice Architecture Biennale, including Public Works (2012), Cronocaos (2010), and The Gulf (2006); and for Fondazione Prada, including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its publication Elements. Other notable projects are Roadmap 2050, a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.

Laboratorio de ideas de la Office for Metropolitan Architecture (OMA). AMO

AMO is the think tank of the Office for Metropolitan Architecture (OMA), co-founded by Rem Koolhaas in 1999. Applying architectural thinking to domains beyond building, AMO has worked with Prada, the European Union, Universal Studios, Amsterdam’s Schiphol airport, Condé Nast, Harvard University, and the Hermitage. It has produced exhibitions, including Expansion and Neglect (2005) and When Attitudes Become Form: Bern 1969/Venice 2013 (2013) at the Venice Biennale; The Gulf (2006), Cronocaos (2010), Public Works (2012), and Elements of Architecture (2014) at the Venice Architecture Biennale; and Serial Classics and Portable Classics (both 2015) at Fondazione Prada, Milan and Venice, respectively.

AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a coloured "barcode" flag – combining the flags of all member states – that was used during the Austrian presidency of the EU.

AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced exhibitions at the Venice Architecture Biennale, including The Gulf (2006), Cronocaos (2010) and Public Works (2012) and for Fondazione Prada including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its principle publication Elements. Other notable projects are a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.

Published on: October 12, 2015

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