An exact replica of the Swarovski Star, also created with 3 million Swarovski crystals, will be displayed at ground level next to the retail pop-up, enabling visitors to explore its design and experience its wonder close-up.
“We are honored to work with one of the world’s greatest creative talents, Daniel Libeskind, on his thrilling new design for the Swarovski Star atop the Rockefeller Center Christmas Tree. Each holiday season the Star brings joy to New Yorkers and visitors from around the world, and will shine as a beacon of hope for many years to come.”
Projects such as the Swarovski Star honor Swarovski’s heritage of collaboration as a design-driven company, Swarovski promotes pioneering design through collaborations with emerging and established talent in the fields of art, architecture, design, fashion and technology.
Recognized globally as a symbol of hope, community and holiday cheer, the Rockefeller Center Christmas tree brings together New Yorkers and visitors in a celebration of the holidays. The tradition of the Rockefeller Center Christmas Tree dates back to 1931.
SWAROVSKI STAR DANIEL LIBESKIND interview
What was the inspiration for the design of the new Swarovski Star?
The new star for Swarovski at Rockefeller Center® is inspired by the beauty of starlight – something that radiates meaning and mystery into the world. There is nothing more fantastic, enigmatic, mysterious and wondrous than a star!
What was the inspiration for the retail kiosk?
For the kiosk we created something that connects to the star both in proximity and in the architectural language. The crystalline form is star-like and will celebrate the beauty, energy and light of New York City. It will also allow visitors to experience the Swarovski Star on an intimate scale, which will be a new experience this year.
How does it feel to design such an integral part of the Rockefeller Center Christmas Tree, one of New York City’s most iconic holiday symbols?
It is a tremendous honor and great challenge to design such an iconic holiday symbol. The new star embodies so many ideas that are at the core of my practice – meaning, light, form, symbolism and, of course, technology.
What do you love about the holidays? How do you celebrate?
I love that we collectively slow down and take time to be with loved ones during the holidays. For me, it gives me a moment to see the world maybe from a less hectic and less anxiety-filled perspective. I love to spend the holidays in New York City – the city takes on a new life and energy during the season!
Often when you talk about crystals, you talk about both surface and infinite.
When you look into a crystal it has got a surface that you look through, but then you go deep into the crystal and suddenly there is a reversal; the depth comes forward and the surface recedes. I think that’s what makes crystals so magical, that a crystal has really an infinite dimension to it. It’s not a three-dimensional object. It’s an infinite object because your being really traverses spaces that are not in this world.
How did your design for the ornaments evolve?
We wanted to encapsulate the radiance and energy of starlight in something everyone could have and make a part of their own holiday tradition. The star connects with so many as an iconic symbol of the season.
What does the star symbol signify to you personally? How does the ornament design express your feelings on the significance and meaning of stars?
The star conveys a message of peace, a message of togetherness in the world, of happiness. The star is such a universal symbol—something that all cultures and religions can connect to.
This is your third collaboration with Swarovski, what makes the crystal material so unique for the holiday season?
Crystals are magical, mysterious—they capture the imagination! What is a more perfect material to convey the light, and spirit of the season?