Italian design brand Driade has a new showroom designed by David Chipperfield. This new showroom officially opened yesterday on Via Borgogna in the heart of Milan. The projects is the first by the British architect following David Chipperfield’s appointment as Artistic Director of the design brand Driade, David Chipperfield Architects have overseen the redesign of the new showroom opening this Thursday.
"The bright, open space allows interplay between the products as they appear in an alternating sequence of iconic classics and the latest additions to the line," said a statement from Driade. And following the same idea, David Chipperfield Architects said.- "The showroom represents the company identity, serving as both a shop and a gallery. The diversity and depth of the Driade collection will be displayed through a selection of objects and a series of furnishings, from the most iconic pieces to the latest designs."
The first special exhibition in the gallery – Driade, Early Years 1968-1982 – will focus on the early vision of the company’s founders Enrico, Antonia and Adelaide Astori and the designers around them.
Chipperfield is also currently working on the renovation of Mies van der Rohe's Neue Nationalgalerie in Berlin, while his museum and gallery complex in a converted steel factory in Milan is nearing completion.
