MVRDV win Competition with ‘The Beam’, Marking the Urban Renewal of Villeneuve d’Ascq, France. Development corporation ADIM Nord with MVRDV and de Alzua+ have been announced the winners of an urban renewal competition in the French town of Villeneuve d’Ascq, beating four other entries. The masterplan for a crucial site in the town centre adjacent to an inner city motorway, is the starting point of a wider regeneration of the area’s public space. An iconic building, The Beam, will hover over the motorway signalling urban renewal and acting as visual reference point for the town’s centre. A hotel, offices and retail space, totalling 15.000 m2, will be built on the site of a former petrol station, with construction expected to start in 2015.

Villeneuve d’Ascq is a new town located near Lille in the very north of France. The Beam will be icon of a larger urban generation effort in the town centre which is currently characterised by parking lots, large volumes and undefined green spaces. On an urban level the masterplan aims at a more sustainable form of development by densifying the town centre and adding identity and diversity to the site. The creation of pedestrian zones, and the demarcation and connection of the existing green spaces together also form part of the plan.

The parking spaces on the main square will be relocated into a 274 space underground car park on the new site. The adjacent buildings, which face away from the site will be extended to form urban blocks; each with a green patio at its centre. At the corner of the inner city motorway and the service road leading towards the main square of Villeneuve d’Ascq, The Beam will create an address for the town centre on the motorway.

The site, one of the few places visible from this sunken dual-carriageway, allows the town centre to be visible to drivers passing by. The project is currently under development and will contain offices, a hotel and some retail space with a total area of around 15,000 m2, and the underground car park offering 274 parking spaces.
 

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MVRDV was founded in 1993 by Winy Maas, Jacob van Rijs and Nathalie de Vries in Rotterdam, the Netherlands. The practice engages globally in providing solutions to contemporary architectural and urban issues. A highly collaborative, research-based design method involves clients, stakeholders and experts from a wide range of fields from early on in the creative process. The results are exemplary, outspoken projects, which enable our cities and landscapes to develop towards a better future.

The products of MVRDV’s unique approach to design vary, ranging from buildings of all types and sizes, to urban plans and visions, numerous publications, installations and exhibitions. Built projects include the Netherlands Pavilion for the World EXPO 2000 in Hannover; the Market Hall, a combination of housing and retail in Rotterdam; the Pushed Slab, a sustainable office building in Paris’ first eco-district; Flight Forum, an innovative business park in Eindhoven; the Silodam Housing complex in Amsterdam; the Matsudai Cultural Centre in Japan; the Unterföhring office campus near Munich; the Lloyd Hotel in Amsterdam; the Ypenburg housing and urban plan in The Hague; the Didden Village rooftop housing extension in Rotterdam; the music centre De Effenaar in Eindhoven; the Gyre boutique shopping center in Tokyo; a public library in Spijkenisse; an international bank headquarters in Oslo, Norway; and the iconic Mirador and Celosia housing in Madrid.

Current projects include a variety of housing projects in the Netherlands, France, China, India, and other countries; a community centre in Copenhagen and a cultural complex in Roskilde, Denmark, a public art depot in Rotterdam, the transformation of a mixed use building in central Paris, an office complex in Shanghai, and a commercial centre in Beijing, and the renovation of an office building in Hong Kong. MVRDV is also working on large scale urban masterplans in Bordeaux and Caen, France and the masterplan for an eco-city in Logroño, Spain. Larger scale visions for the future of greater Paris, greater Oslo, and the doubling in size of the Dutch new town Almere are also in development.

MVRDV first published a manifesto of its work and ideas in FARMAX (1998), followed by MetaCity/Datatown (1999), Costa Iberica (2000), Regionmaker (2002), 5 Minutes City (2003), KM3 (2005), Spacefighter (2007) and Skycar City (2007), and more recently The Vertical Village (with The Why Factory, 2012) and the firm’s first monograph of built works MVRDV Buildings (2013). MVRDV deals with issues ranging from global sustainability in large scale studies such as Pig City, to small, pragmatic architectural solutions for devastated areas such as New Orleans.

The work of MVRDV is exhibited and published worldwide and has received numerous international awards. One hundred architects, designers and urbanists develop projects in a multi-disciplinary, collaborative design process which involves rigorous technical and creative investigation. MVRDV works with BIM and has official in-house BREEAM and LEED assessors.

Together with Delft University of Technology, MVRDV runs The Why Factory, an independent think tank and research institute providing an agenda for architecture and urbanism by envisioning the city of the future.

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Published on: March 22, 2013
Cite: "MVRDV win Competition Marking the Urban Renewal of Villeneuve d’Ascq, France" METALOCUS. Accessed
<http://www.metalocus.es/en/news/mvrdv-win-competition-marking-urban-renewal-villeneuve-d%E2%80%99ascq-france> ISSN 1139-6415
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