"I am a huge admirer of Dudok's work. There is so much beauty to see here in Hilversum, where Dudok was city architect. The Town Hall still attracts thousands of visitors from all over the world. Like most enthusiasts, I thought the Town Hall was the most beautiful building in Dudok. Until I once saw a photo of Dudok's old Bijenkorf in Rotterdam. I didn't know it. But when I saw it I was immediately sold. What a beautiful building. I think it's Dudok's best work."
Peter Veenendaal. "City of Light" Documentary 1
Under the slogan of “the most modern department store in Europe”, Dudok's De Bijenkorf opened its doors in October 1930 at an event that brought together more than 70,000 people in the heart of Rotterdam.As with the Van Nelle factory and the Sonneveld house, by Brinkman and Van der Vlugt, Willem Dudok's work was one of the most representative of the New Dutch Objectivity, projected under the standards that prioritized functionality over other morphological aspects or stylistic.
For its realization, the renowned Dutch architect in conjunction with the structural engineer W. Ouëndag, planted a framework of reinforced concrete with large spans that allowed great adaptability in its interior uses and superimpose without major conflicts the galleries, warehouses and office areas.
On the outside, The Hive was covered on its two main facades by continuous glass-framed in yellow brick, and interrupted by the great tower of 70 meters high that finished off the volume in its southern corner as if it were a lighthouse, illuminating the centre of the city. Manhattan of the Maas and lighting with advertisements the way of its citizens towards the new and brand new shopping centre.
"Absorbed in the warm rushing stream of people, we shuffled forward, neon signs projected against each other above us. In green and purple and red ... my cigarettes! ... my bulbs! ... my washing powder! ... And when we looked back, we saw the De Bijenkorf lighthouse and it looked like a ship coming out of the dark. She came sailing, guarding treasures."
Alie Engelfriet-Boogaard. Rotterdam citizen on De Bijenkorf 2 (2001)
This metaphor of the ship is quite recurrent in the historiography of the work. An example that is worth taking the time to see is the documentary City of light, by Peter Veenendaal, wherewith an evident affection for Dudok's work, they tell us how this reference was, probably, inspired by the great port of Rotterdam, one of the most representative functions of the city even today.
But as we anticipated above, not all were achievements and joys for the modern architecture of Rotterdam, since on May 10, 1940, less than 10 years after its inauguration, De Bijenkorf was one of those affected by the National Socialist bombing and lost two-thirds of its construction, preserving only its monumental wing, its income. Even so, the damage did not stop the Dutch city that quickly tried to recover from the tragedy, and less than a year later, the remaining part of the large warehouse was already restored and back in operation.
This store would be in operation until 1957, when it definitively closed its doors to the public as a result of the city's reconstruction plans, which proposed expanding Coolsingel avenue and opening traffic to Blaak, rejecting Dudok's already approved proposal to expand the building.
The new complex ended up being located on the same avenue, but two more blocks to the north, and although there were attempts to have the project designed by Le Corbusier or Pieter Oud, who at that time already had works such as Café De Unie and the houses in the Weissenhofsiedlung both rejected the proposal and it fell to the Hungarian Marcel Breuer.
Almost in contrast to the work of Dudok, Breuer's concept was not that of a glass box, illuminated and permeable, but that of a completely closed and smaller-scale volume, which through a very literal way took the name of the warehouse, The Hive, and transferred it to the facade using a pattern of hexagonal panels of travertine marble.
Finally, with the new store built and operational, the iconic Dudok building, which marked an important stage of commerce in Rotterdam, was demolished in 1960 to open a "window to the river", which years later would be partially covered, by the Beurs metro station, the Maritime Museum and several residential and office buildings.
NOTES.-
1.- VEENENDAAL, Peter (2015). "City of Light" [video] (retrieved; June 11th, 2021, from https://www.youtube.com/watch?v=sgI2K2orjLc&t=26s)
2.- ENGELFRIET-BOOGAARD, Alie (2001). "In HANS, Chieftain. De oude Bijenkorf aan het Van Hogendorpsplein" (retrieved; June 11th, 2021, from http://www.engelfriet.net/Alie/Hans/10bijenkorftoen.htm)
2.- ENGELFRIET-BOOGAARD, Alie (2001). "In HANS, Chieftain. De oude Bijenkorf aan het Van Hogendorpsplein" (retrieved; June 11th, 2021, from http://www.engelfriet.net/Alie/Hans/10bijenkorftoen.htm)
BIBLIOGRAPHY.-
- BERGEIJK, Herman van (2014). "Willem Marinus Dudok : La escuela como obra de arquitectura y urbanismo." Madrid: Cuaderno de Notas, Departamento de Composición Arquitectónica (ETSAM).
- GARCÍA GARCÍA, Rafael (1995). "Nueva Objetividad en Holanda 1923-1940." Madrid: Cuaderno de Notas, Departamento de Composición Arquitectónica (ETSAM).
- QUIST, Wido, et al (2015). "Het werk van Dudok, 100 jaar betekenis." Delft: Delft Digital Press. DOCOMOMO Nederland. Issue 5.
- TSILIKA, Evangelia. (2014). "Reinventing the Department Store in Rotterdam: Breuer's Bijenkorf 1953-57."
- GARCÍA GARCÍA, Rafael (1995). "Nueva Objetividad en Holanda 1923-1940." Madrid: Cuaderno de Notas, Departamento de Composición Arquitectónica (ETSAM).
- QUIST, Wido, et al (2015). "Het werk van Dudok, 100 jaar betekenis." Delft: Delft Digital Press. DOCOMOMO Nederland. Issue 5.
- TSILIKA, Evangelia. (2014). "Reinventing the Department Store in Rotterdam: Breuer's Bijenkorf 1953-57."