MAD Architects has been commissioned by the Droom en Daad Foundation to design a panoramic viewpoint on top of the historic Fenix warehouse in Rotterdam. The images unveiled by MAD represents its first public cultural project in Europe, which sees them tasked with uncovering the forgotten history of what was once one of the biggest warehouses in the world.
The viewpoint is to form part of a restoration project of the historic warehouse itself, to be led by Rotterdam-based Bureau Polderman. The scheme is situated on the site of one of the oldest Chinatowns in Europe, on the southern banks of the port of Rotterdam.

China and Katendrecht
                                                                                                                                                       
The site is on the Katendrecht peninsula, located on the southern banks in the port of Rotterdam, and was once home to one of the oldest Chinatowns in Europe. Around the 1900’s it was here that one could find opium kits and that the first Chinese restaurant opened its doors in the Netherlands, and possibly in Europe. By choosing MAD Architects for this project, this forgotten part of history will be brought to life once more.

The commissioning of this platform on top of the Fenix warehouse signifies the first public cultural building in Europe to be designed by a Chinese architectural agency.  In addition to the platform, MAD will design a theatric staircase and a public atrium in the Fenix warehouse which will merge the ground and first floors with the observation deck on the roof. The Fenix warehouse was once one of the biggest warehouses in the world. In the future, the first floor will be used to highlight Rotterdam’s history of migration. Millions of migrants left Europe from these embankments, most of whom had Ellis Island as their final destination. Upon completion, the Fenix will be a place where a human face will be put to these stories.

"We are proud to realize a dynamic transformation of the historical warehouse that will encourage people to move through the space, and be enjoyed by the community. It will lift body and mind, and be a place of pleasure and contemplation. The Fenix will inspire wonder and exploration about the past, the present, and the future."
Ma Yansong, Founder of MAD Architects


Renderings of the vision comes after MAD began construction on a Floating Kindergarten above a historic Beijing courtyard.
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MAD Office, Beijing, China. MAD is a Beijing-based architecture design office dedicated to creating innovative projects. The firm combines a sophisticated design philosophy with advanced technology in addressing and furthering issues in contemporary architecture and urbanity.

The firm has been the recipient of numerous awards including the 2006 Architectural League of New York's Young Architects Forum Award.

MAD's ongoing projects include the international competition-winning Absolute Tower in Toronto, Canada; The Tianjin Sinosteel International Plaza, a 320M tall tower in Tianjin, China; the Mongolian Museum in Inner Mongolia, China, and a private villa in Copenhagen, Denmark.

The firm has also won numerous international design competitions, including the 2006 Absolute Tower Competition in Toronto; the 2005 Solar Plaza Competition in Guangzhou, China, and the 2004 Shanghai National Software Outsourcing Base.

MAD's work has been published worldwide, and the office has also presented its designs in a series of exhibitions. In 2006, MAD was shown at the ‘MAD in China' exhibition in Venice during the Architecture Biennial, and the ‘MAD Under Construction' exhibition at the Tokyo Gallery in Beijing. In March of 2007, MAD will be shown at ‘MAD.exe' an exhibition at the Danish Architecture Centre in Copenhagen, Denmark.

Ma Yansong, Yosuke Hayano and Qun Dand.

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Beijing-born architect Ma Yansong is recognized as an important voice in a new generation of architects. Since the founding of MAD in 2004, his works in architecture and art have been widely published and exhibited. He graduated from the Beijing Institute of Civil Engineering and Architecture. Ma attended Yale University after receiving the American Institute of Architects Scholarship for Advanced Architecture Research in 2001 and holds a masters degree in Architecture from Yale. He has since taught architecture at the Central Academy of Fine Arts in Beijing.

Ma Yansong was awarded the 2006 Architecture League Young Architects Award. In 2008 he was selected as one of the twenty most influential Young Architects today by ICON magazine and Fast Company named him one of the ten most creative people in architecture in 2009. In 2010 he became the first architect from China to receive a RIBA fellowship.

“I work with emotion and with the context. When I design a building, I close my eyes and feel as if I saw a virtual world which lays half way between the city, the nature and the land. It goes from large scale to small scale. Many things travel in front of my eyes; I feel them and try to find the way to express my feelings. The language I use is the least important of it all. It does not matter whether they are straight lines, curves... I only intend for people to feel the same or to find something unexpected” says Ma Yansong. “MAD is an attitude, a posture towards architecture, towards society. Through our work we want people to be inspired by a place through local nature, time and space”, he states.

Photo © Daniel J.Allen

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Published on: November 24, 2018
Cite: "MAD Architects Design Panoramic Viewpoint for Fenix Warehouse" METALOCUS. Accessed
<http://www.metalocus.es/en/news/mad-architects-design-panoramic-viewpoint-fenix-warehouse> ISSN 1139-6415
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