DIIR studio designs a space baptized with the name of GRETA, located in the Madrid capital, more specifically on Calle Fortuny in Madrid.

With the new GRETA premises, they want to transmit healthy values, which is why they opt for the color green, flooding the entire space with this tone. In order not to fall into monotony due to the prominence of color, the architectural studio decides to play with materials to create an original and creative space.
The Spanish studio of architects DIRR decides to carry out a project that maintains a very characteristic and creative aesthetic thanks to the use of colour and materials. The premises have different levels and the studio plays with that, thus creating different spaces for potential clients.

The place is divided into three rooms, we find a large bar that plays the role of welcoming customers. It also has an amphitheatre and a higher area where diners can enjoy the products of the establishment.
 

Description of project by estudio DIIR

The brand identity and the sales experience become fundamental values in the conception of this project.

The need to transmit healthy values explains the commitment to the use of colour. The project makes green its great protagonist and floods the space in a radical way. This design strategy requires exclusive attention to every detail. Converting a single colour into the main actor of the project forces us to create a repertoire of constructive solutions where everything is related. In this way, we are committed to the variety in the use of materials, but we do not forget to make a selection in which each tone blends with the one next to it. An ambitious exercise whose result offers a peculiar and, above all, unique atmosphere.

For its part, the sales experience cannot be understood if it is not through a highly conceptual strategy. The succession of spaces characterizes a project whose longitudinally is intuited as a handicap. To solve it and without falling into the resource of compartmentalization, the height of the premises is played with and three rooms are drawn.

In the first place, a large ceramic-coated bar works as a welcome element and combines the display of the product with its preparation. Next, an amphitheatre is raised that receives a double function: it serves as a grandstand for diners, and it resolves the unevenness by means of an integrated staircase. Finally, in the highest area is the dining room, a room surrounded by benches and flanked by vegetation. The colour of these plants is mixed with the rest of the green tones, in a clear desire to build an identity that characterizes the philosophy of this new brand.

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Architects
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Area
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80 m².
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Location
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C/ Fortuny 47, Madrid, Spain.
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Photography
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estudio DIIR is an architecture firm based in Madrid founded in 2018 by David Meana, Ignacio Navarro, Iñigo Palazón and Ricardo Fernández, all of them architects from the Madrid School of Architecture (ETSAM), complemented their training with international experiences in the United States, Sweden, France, China or India. This opportunity has given them an open perspective that they now apply in each of their innovative works.

Their projects, marked by a strong strategic and conceptual positioning, have received national and international recognition. Facing projects of multiple scales has allowed them to develop a practice that explores infinite ways to achieve uniqueness through sensitivity and rigor. The various public projects won at the beginning of their journey - some of them currently under construction - are combined with private commissions of all kinds. The achievement of this variety of works has allowed the studio to be awarded by the COAM as an emerging studio in several consecutive years.

Their work has received national and international recognition. In 2018, he was awarded first prize for the construction of a new cultural centre in Los Molinos (Madrid). At the beginning of 2019, he won first prize for the landscaping of Villamayor de Gállego (Zaragoza). And in 2020, he won first prize for the construction of the social-health centre in Plasencia (Cáceres). In addition, he was recently selected among five international finalists to carry out the Museum of Archaeology and Prehistory in Santander.

The strategic and conceptual positioning developed in the various design competitions in which he has been awarded is transferred to domestic spaces. From offices and shops to renovations and homes, estudio DIIR explores various ways to achieve uniqueness through innovation and rigour.

DIIR's philosophy is a dialogue between beauty and life experience. They conceive and transform spaces as places in constant interaction with people's life experience, influencing their daily lives and the quality of their existence. DIIR is a dialogue between rigor and sensitivity. The perseverance and precision with which we approach each project coexists with the delicacy to achieve solutions that are guided by the search for uniqueness. DIIR is a dialogue between timelessness and resonance. Their work moves away from trends and fashions with the aim of achieving spaces that endure over time and that, in turn, have the capacity to generate an impact on those who interact with them.
 

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Published on: March 10, 2023
Cite: "Healthy values in a creative place. GRETA by estudio DIIR" METALOCUS. Accessed
<http://www.metalocus.es/en/news/healthy-values-a-creative-place-greta-estudio-diir> ISSN 1139-6415
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