Gabriel Moreno at Mercedes Benz Fashion Week Madrid

For their first collaborative project, illustrator Gabriel Moreno and designer Ion Fiz created a series of fabrics to be presented at MBFW 2014. The pieces have been developed together with the Aftersun collection.

A mixed collection inspired by the sea, based on lightweight fabrics such as silk and cotton. Versatile clothing with marine patterns and motifs in blue and coral tones: high pants, asymmetrical tops, flowing skirts, tailoring, etc.

Besides the fabrics, Gabriel Moreno illustrated the invitations, press kit and scenery with striking designs that refer to the underwater world, mixed with the beauty and sensuality of women, a recurrent icon in his work. Part of IFEMA's interiors are decorated with the artist's drawings, which he made during his participation last year in Mulafest13 Festival.

The show will take place on Friday, September 12th at 8 p.m.

The illustrator's work focuses on evoking dynamism using wavy lines that remind of elements like the breeze, the dunes, reefs or waves, the summer.

Mercedes - Benz Fashion Week Madrid (MBFWM) celebrates its 60th edition. A call to the great Spanish catwalk, in which fashion and our country's creative talent are once again the main figures.

Gabriel Moreno.

He was selected one of the 100 most influential illustrators in the advertising world in the last decade in Taschen's 100 Illustrators and chosen for llustration Now! 4 cover. He works worldwide and has designed covers for The Wall Street Journal and Los Angeles Times, and was actually the only illustrator selected for the latter. He participates frequently in printed media such as London Esquire, GQ USA, El País Semanal, the Sunday Times or Rolling Stone. He developed campaigns for brands such as Nike USA, Rolex, Victoria's Secret, Vögele, Germinal or Coca-Cola.

Read less

Gabriel Moreno at Mercedes Benz Fashion Week Madrid

View more images

Metalocus recommends

Almazara Acesur by Mollinedo Arquitectura. Photograph by Jesús Granada

An integrated and humanized landscape. Almazara Acesur by Mollinedo Arquitectura

Gimnasio de escalada Spluga por Enrico Scaramellini. Fotografía por Marcello Mariana

Prepare to climb. Spluga climbing gym by Enrico Scaramellini

KOI Building by Ortiz Leon Arquitectos. Photograph by David Frutos

A wavy glass skin. KOI Building by Ortiz Leon Arquitectos

More information

GABRIEL MORENO

Gabriel Moreno, Andalusian artist (Baena, 1973) based in Madrid. He started his career in 2007 when he uploaded his portfolio for the first time online. In only a few months, he was selected as one of 20 new talents of illustration by Computers Arts Magazine. From then on he has made numerous commissioned advertisement works, becoming a renowned artist in the field of illustration.

He has been chosen as one of the hundred most influential illustrators in the world of advertising over the past decade by the publication 100 Illustrators by Taschen and was featured on the cover of Illustration Now! 4. He has also created covers for the Wall Street Journal and is the only illustrator to ever make the cover for the Los Angeles Times.

Moreno’s work is featured regularly in the Wall Street Journal, Squire London, GQ USA, The Country Weekly, Sunday Times and Rolling Stone. Moreno is perhaps best known for his work in advertising, where his experience and reach is remarkable. He has participated in many international projects collaborating with agencies such as McCann Erickson New York, J. Walter Thompson Singapore, Beirut Leo Burnet, Wieden + Kennedy Shanghai, BBDO Moscow,TBwaA / Chiat / Day Los Angeles and Young and Rubicam Paris. His work has lit up the advertising campaigns of iconic brands such as Nike USA, Rolex, Victoria's Secret, Universal Music or Coca-Cola.

Concurrently with his commissioned work, he has been developing his personal line of art. His pieces make striking statements about female beauty through graphic and elegant images. His works are usually comprised of flowing and precise fine black lines, over which he deploys shocks of color accenting on clothing, faces, or environments. He uses dramatic gradients of colors and multiple layers that emerge from the images and involve the figures. His talent is peculiar for its ability to create a space in which the viewer can remain lost, shocked, and awed. In order to fulfill his vision, he works with etching and he uses multiple media and tools such as pencil, ink, marker, watercolor, and digital art.

In mid-2013 his impact on social media started to increase, and he has since become a darling on the blogosphere, Pinterest, and Facebook (where his fan page reaches over half a million followers).