ATMOSPHERE Architects has designed a New Concept Store in Chengdu, China. Through a futuristic and mysterious proposal, the project creates a new perspective of the jewellery store space in Chendu's Jingronghui shopping centre.

The design aims to dismantle and convey the reorganized philosophy of art. A gridded black framework is installed across the interior ceiling and matched below by white floor tiles. The top light penetrates the room from above and falls on the white floor tiles.
Tommy Yu, chief designer of ATMOSPHERE Architects, uses the concept of "Modularity" to realize the penetration of context, so as to complete the change and reconstruction of spatial content. Several modules are arranged one by one from top to bottom, surrounded by double arcs to realize matrix space construction.

Flexibility is also a very important concept for the project. The central exhibition cabinet is made up of an array of modules that can be moved and spliced ​​together, complemented by different curved stand designs.
 

Project description by ATMOSPHERE Architects

Part 1 Anticipation

The black wall was the boundary
They were divided into different groups

Cut and combined
Rows upon rows, breaking the single restriction

As the core concept of the brand, the reorganized philosophy of art was bound to be dismantled and conveyed through the design language.

The whole arc-shaped hot curved glass was at the bottom, and the dark green to black color changed. A strange device created with the core inspiration symbols, like a spider's tentacle, stood between the window, blurring the boundary between art and retail.

The "spider's order" was used as a guide and was about to come

Part 2 Restructure

The two mirrors stretched out and extended indefinitely Self-construction
Modern civilization has created countless parts for contemporary mankind, and design also responds here. The concept of "Modularity" is used to realize the penetration of context, so as to complete the change and reconstruction of spatial content.

Several modules are arranged one by one from top to bottom, surrounded by double arcs to realize matrix space construction.

The pure black inner wall stands on both sides, with 3x3 free stretching light-emitting modules as a group, providing different booths for the main body of the space.

Black and white, extremely simple and clean

Part 3 New chapter

ONE IS ALL,ALL IS ONE

The central exhibition cabinet is composed of an array of module matrices that can be flexibly moved and spliced, supplemented by different curved booth designs.

It matches the product flow and material properties and attracts people's attention.

It was not only a carrier, but also an expression
Free group, thousands of people and thousands of faces

"Reestablishment" is here to be a continuous expression
Due to the reestablishment of the future

KVK·TO BREAK THROUGH BARRIERS
NEW PAGES FOR OUR STORY

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Architects
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ATMOSPHERE Architects. Lead architects.- Tommy Yu.
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Design team
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April Lo, Chloe Chen, Mao Mao.
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Area
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180 sqm.
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Dates
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2021.
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Location
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Chengdu, China.
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Photography
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Chuan He of Here Space.
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ATMOSPHERE Architects was founded in 2018 by Tommy Yu. As an architecture and interior design firm, they dedicate to research and practice through a global perspective. The team is composed of senior architects and designers who graduated from top domestic and overseas universities, devoted to exploring the relationship between contemporary architecture and space in a thoughtful and logical way.

Their work includes architectural design, interior space design, installation and artwork, contemporary video and multimedia production, and their ultimate goal is to lead in modern aesthetics and ideas.  At the same time, they incorporate cutting-edge technology and work with contemporary artists and designers in crossover fields. Explore the future of "new retail" with avant-garde design ideas to break the creative boundaries.
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Published on: June 11, 2022
Cite: "Blurring the boundary between art and retail.KVK City Concept Store by ATMOSPHERE Architects" METALOCUS. Accessed
<http://www.metalocus.es/en/news/blurring-boundary-between-art-and-retailkvk-city-concept-store-atmosphere-architects> ISSN 1139-6415
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