While Apple’s ongoing development of its Campus 2 headquarters has been relatively secretive, Silicon Valley Business Journals revealed a previously unknown detail about the headquarters. According to documents filed with the city of Cupertino, Apple’s new headquarters will feature a visitor’s center with an observation deck.

The project will “give visitors of Apple Campus 2 the opportunity to see the Main Building from the rooftop observation deck,” Apple wrote in a planning document. The observation deck and visitor’s center is a glass structure with a carbon-fiber roof and large skylights. The ground floor holds a 2,386-square-foot cafe, as well as a 10,114-square-foot store. The store will allow “visitors to view and purchase the newest Apple products.” Stairs and elevators will take visitors to the roof level, about 23 feet up, from which they’ll be able to view the campus. 

Apple’s goal with its Campus 2 visitor’s center is to “create a public face of the Apple Campus 2 that reflects Apple’s business and design practices, and allows for a long-term presence in Cupertino.”

Apple has been criticized for the curvaceous project being closed off and suburban in its orientation (large earthen berms will block the public’s view of the campus from bordering streets). But the new public visitor’s center shows Apple is at least making a concession to the public’s great interest in the Spaceship. (Indeed, as I reported last year, the campus’ construction has attracted some of the most fevered attention of any construction project in recent memory, with drone videos attracting hundreds of thousands of views.)

According to the plans, Apple aims for the visitor’s center at 10700 N. Tantau to “create a public face of the Apple Campus 2 that reflects Apple’s business and design practices, and allows for a long-term presence in Cupertino.” (Neighbors will be glad to know that a screen will block views onto an adjacent single-family-home community.) Parking will be mostly below grade with 684 spaces, with elevators taking visitors into the center.

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Norman Foster is considered by many to be the most prominent architect in Britain. He won the 1999 Pritzker Architecture Prize and the 2009 Príncipe de Asturias de las Artes Prize.

Lord Foster rebuilt the Reichstag as a new German Parliament in Berlin and designed a contemporary Great Court for the British Museum. He linked St. Paul's Cathedral to the Tate Modern with the Millennium Bridge, a steel footbridge across the Thames. He designed the Hearst Corporation Building in Manhattan, at 57th Street and Eighth Avenue.

He was born in Manchester, England, in 1935. Among his firm’s many other projects are London’s City Hall, the Bilbao Metro in Spain, the Canary Wharf Underground Station in London and the renovated courtyard of the Smithsonian American Art Museum and National Portrait Gallery in Washington.

In the 1970s, Lord Foster was one of the most visible practitioners of high-tech architecture that fetishized machine culture. His triumphant 1986 Hong Kong and Shanghai bank building, conceived as a kit-of-parts plugged into a towering steel frame, was capitalism's answer to the populist Pompidou Center in Paris.

Nicolai Ouroussoff, The Times’s architecture critic, has written that although Lord Foster’s work has become sleeker and more predictable in recent years, his forms are always driven by an internal structural logic, and they treat their surroundings with a refreshing bluntness.

Awarded the Prince of Asturias of the Arts 2009.

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Published on: July 31, 2015
Cite: "Apple Campus 2 visitors center" METALOCUS. Accessed
<http://www.metalocus.es/en/news/apple-campus-2-visitors-center> ISSN 1139-6415
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