The Danish architecture firm COBE, headed by Dan Stubbergaard, after winning a contest in 2014, designed a new multi-purpose building for the world-famous sports brand adidas’ corporate headquarters in the city of Herzogenaurach in southern Germany.

HALFTIME is a huge and striking building was completed and officially opened in 2018, to celebrate in 2019 the 70th anniversary of Adidas brand. The building form part of its corporate headquarters, ‘World of Sports’, in Germany.
COBE and its team, to accommodate the many internal and public functions that HALFTIME includes, designed a versatile, multi-purpose building that brings as many of the company’s activities and functions as possible together under one roof. The huge rhomboid roof covers the entire building like a carpet

Consisting of V-shaped concrete beams, a third of the roof consists of skylights, allowing daylight to flood the building throughout.

In addition to a canteen for all HQ employees, the building contains meeting rooms, a conference center and a showroom where the company’s high-profile brand ambassadors can stop by to see the latest designs, collections and ideas.
 

Project description by COBE

All of adidas under one roof

The new building, named HALFTIME, was designed by COBE and totals 15,500 square meters.

In addition to a canteen for all HQ employees, the building contains meeting rooms, a conference center and a showroom where the company’s high-profile brand ambassadors can stop by to see the latest new designs, collections and ideas. The flexible and multi-functional architectural design makes it possible to transform and modify the building for varying purposes.

“To accommodate the many internal and public functions that HALFTIME includes, we designed a versatile, multi-purpose building that brings as many of the company’s activities and functions as possible together under one roof. The huge rhomboid roof covers the entire building like a carpet, bringing staff, visitors and brand ambassadors together in the same building and thus enabling more and wider contacts,” says COBE’s founder, the architect Dan Stubbergaard.


Bathed in light

The 8,650-square-meter rhomboid roof structure consists of V-shaped concrete beams and is covered in glass. In fact, a third of the roof consists of skylights, allowing daylight to flood the building throughout. The concrete beams, each 16 meters long and weighing 28 tons, add up to a total length of 3.2 kilometers.

Nature is invited in with the use of natural materials, planted walls, large floor-to-ceiling windows, a ceiling height of 8 meters and conservatories with trees and plant beds throughout the building. This creates a strong connection between indoors and outdoors throughout the headquarters and offers adidas staff and visitors an optimal work environment and indoor climate. The building is also positioned to receive the internationally acknowledged LEED gold certification, which is given to the world’s most sustainable built structures.

Creative environment

With HALFTIME, COBE has designed an inspiring, dynamic and unusual work environment that offers creative and informal meeting places and networking opportunities for staff, visitors and brand ambassadors alike. For example, the building contains 12 workshop rooms, each representing a different sport venue, and a large event hall with room for 1,500 people, designed as a gym with old-school wall bars. COBE has also designed a chair for the new building, the HALFTIME Chair, in collaboration with the Danish design brand HAY.

“A key task was to create the right atmosphere to reflect the unique adidas culture. We did this, in part, by matching the different needs with different sports, making room for big ideas and large gestures as well as a touch of humor. In addition to the event hall, which is designed as a gym, you can hold meetings at the bottom of a bright blue swimming pool, in a locker room or in the adidas founder Adi Dasler’s old workshop, complete with tools,” says Dan Stubbergaard.


HALFTIME is the result of an international architecture competition held by adidas in 2014 and won by COBE. The building was officially opened on 12 October 2018, and the pictures from the building are now ready to be released. HALFTIME is COBE’s first completed project in Germany.

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Architects
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COBE. Competition team.- COBE, CLMAP, Knippers Helbig, Transsolar, COBE Berlin.
Design and execution team.- ARGE COBE & CLMAP (lead consultant), Knippers Helbig, Fact, Bartenbach, Soda, PMI, HMP.
Wayfinding and signage.- COBE & EIGA.
Interior design.- COBE.
The HALFTIME Chair.- COBE and HAY.
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Project Team
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Alexander Forsch, Birk Folke Daugaard, Carlos Ramos Fernandez, Caroline Nagel, Clement Bue Maali, Dan Stubbergaard, Freya Dorbritz, Gina Perier, Javier Barriuso Domingo, Johan Lund Pedersen, Karoline Liedtke, Kasper Larsen, Laura Diestel, Maria Aufegger, Milada Vorzova, Milan Milenkovski, Morten Andersen, Navid Christensen, Ole Storjohann, Rasmus Hjortshøj, Rosa Bui, Ted Schauman, Ulrich Pohl.
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Client
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Adidas Pension Trust
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Area
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15,500.0 m²
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Dates
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Winner of international architecture competition in 2014, completed in 2018.
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Program
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Conference center, canteen, showroom and surrounding landscape.
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Measures
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Height.- 7.80–10.50 m. Roof footprint.- 8,650 sqm. Roof dimensions.- 168 x 103 m. Standard roof V-beam.- 16 m x 1.4 m x 2 m. Weighting approx.- 28 tons.
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Award
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ICONIC Award 2015 - Visionary Architecture, Red Dot Communication & Brands Award 2019
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Location
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91074 Herzogenaurach, Germany.
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Photography
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COBE is a limited liability company owned by Founder and Creative Director Dan Stubbergaard. COBE is a progressive and contemporary community of architects that focuses on architecture and design – from buildings to public space, to large scale urban planning. In 2005 Dan Stubbergaard and Vanessa Miriam Carlow founded COBE. The name COBE is derived from the two cities the founders are coming from - COpenhagen and BErlin. Since its establishment, COBE has gained international recognition through the realization of beautiful and innovative projects.

Today, COBE is two separate companies - one seated in Copenhagen (COBE ApS headed by Dan Stubbergaard), and one in Berlin (COBE Berlin GmbH headed by Prof. Dr. Vanessa Miriam Carlow). The two offices have shared a number of projects in the past, and apart from developing projects individually, they continue to share and collaborate on selected projects - also in the future.

COBE is situated in a refurbished warehouse centrally located on the Copenhagen harbor front, and currently employs approximately 50 dedicated architects, urban planners and administrative staff of different nationalities.

COBE is run by a management team consisting of Dan Stubbergaard and a core team of Project and Administration Managers. Together, they are responsible for the company’s overall development and strategic long-term goals.

All projects are developed in project teams, made up of a mix of senior and junior architects, which are led by a Project Manager. Cross-disciplinary teamwork is central in our working method and each project team cooperates with a wide range of external experts in order to obtain the best opportunities and potential towards finding innovative solutions in each particular project.

Selected awards.-

[2012] Nykredit’s Architecture Prize. Nykredit Foundation.
           MIPIM Award - Best Refurbished Building. The Library Marché International des Professionnels de l'Immobilier.
[2011] Copenhagen Award for Architecture - Best Public Building. The Library. City of Copenhagen.
[2006] The Golden Lion. Best National Pavilion. International Venice Biennale of Architecture.

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Published on: December 23, 2019
Cite: "All of adidas under one roof. HALFTIME Adidas Headquarters by COBE " METALOCUS. Accessed
<http://www.metalocus.es/en/news/all-adidas-under-one-roof-halftime-adidas-headquarters-cobe> ISSN 1139-6415
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