Inspired by the undulating waves and reflective flow of water, as well as the organic and contemplative shapes found in nature, the Terra collection designed by Snøhetta for Danish design brand Georg Jensen has been featured in Georg's flagship store. Jensen during "3daysofdesign" in Copenhagen.

Snøhetta's elaborate design results in a series that offers an original and dynamic way of bringing nature into the home that represents a strikingly contemporary and urban interpretation of potted plants, ideal for the modern home gardener.
The collection made by Snøhetta is composed of three pot sizes, the two largest made of terracotta and the smallest of stainless steel. These pieces are individually kept, as a standalone sculpture, but they also make a statement when put together as a group to form a green centerpiece.

The collection is made with an easily reversible design, its subtly tapered silhouette provides two display options in one, depending on which end is placed on the accompanying plate.
 

Description of project by Snøhetta

Commissioned by the world-renowned Danish design brand Georg Jensen, Snøhetta has designed Terra – an innovative nine-piece plant accessory series crafted in terracotta and stainless steel. 

Inspired by the undulating waves and reflective flow of water, as well as by the contemplative, organic forms found in nature, the Terra collection sees Snøhetta combine the earthy, organic feel of terracotta and the cool, industrial edge of stainless steel, resulting in a series that offers an original and dynamic way to bring nature into the home.

Intended for both indoor and outdoor use, the Terra collection is comprised of three sizes of plant pot, the two largest crafted from terracotta and the smallest made from stainless steel; three sizes of uniquely reversible plant pots in stainless steel; a tray with a set of three small planters ideal for herbs; and finally, a watering can and a small watering globe, both crafted in stainless steel. Their distinctive, beautifully rounded shapes reinventing these age-old objects as we know them. 

Together, the collection represents a strikingly contemporary and urban interpretation of potted plants ideal for the modern home gardener. 

The pieces hold their own individually, as a sculptural standalone on a bare windowsill, but also make a statement when gathered as a group to form, for example, an impressive, verdant centerpiece. 

Inverting the shape of a traditional plant pot, the Terra vessels are wider at the base, a functional design choice that provides stability and room for the roots to flourish, while creating an elegant, shapely form. 

“The idea behind the collection was to create a world of plants, derived from the logic of nature,”“The planters are deliberately reflected–upside down, if you will – giving the plant the opportunity to take root the same way that it does in nature. Moreover, several of the pots are made from Terracotta – a type of soil.” 

Says Marius Myking, Director of Product Design at Snøhetta.

Three of the collection’s stainless steel planters are easily reversible, their subtly tapered silhouette providing two display options in one, depending on which end is placed into the discrete, accompanying saucer.

For this collaboration, Snøhetta was eager to fuse its innovative and experimental approach with Georg Jensen’s enduring legacy for impeccable quality craft. Though Georg Jensen has long been known for its vases and many of other types of vessels, this marks the brand’s first foray into interior planting and also its first time working with terracotta, creating a new chapter of materiality as the brand continues a long-standing tradition of defining and evolving the Scandinavian aesthetic. 

“Terra continues a tradition of challenging ourselves with the combination of metals and other materials,”  “Georg Jensen himself was a ceramicist before he founded the company. In a way, sculpting bold, metal pieces with a ceramicist’s eye has been at the core of our design approach for over a century. It is exceptional to see the materials living together in one collection.” 

Says Georg Jensen Chief Creative Officer, Nicholas Manville.

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2018-2020.
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Copenhagen, Denmark. Dinamarca.
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Snøhetta is an integrated architecture, landscape, and interior design company based in Oslo, Norway, and New York City, formed in 1989 and led by principals Craig Dykers and Kjetil Thorsen. The firm, founded in 1989, which is named after one of Norway's highest mountain peaks, has approximately 100 staff members working on projects around the world. The practice pursues a collaborative, transdisciplinary approach, with people from multiple professions working together to explore diverse perspectives on each project.

Snøhetta has completed several critically acclaimed cultural projects, including the Bibliotheca Alexandrina in Egypt; the National Opera and Ballet in Oslo, Norway; and the Lillehammer Art Museum in Norway. Current projects include the National September 11 Memorial Museum Pavilion at the World Trade Center site in New York.

In 2004 Snøhetta received the Aga Khan Award for Architecture, and in 2009 the firm was honored with the Mies van der Rohe Award. Snøhetta is the only company to have twice won the World Architecture Award for best cultural building, in 2002 for the Bibliotheca Alexandrina and in 2008 for the National Opera and Ballet in Oslo.

Snøhetta

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Published on: October 4, 2020
Cite: "A world of plants for Georg Jensen. Terra collection by Snøhetta" METALOCUS. Accessed
<http://www.metalocus.es/en/news/a-world-plants-georg-jensen-terra-collection-snohetta> ISSN 1139-6415
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