Description of project by Kingson Liang for DOMANI
"I'm not an optimist who firmly believes that physical retail will be a great revival. It is far more important to do what you think is right than success of this matter. Most people don’t know what we're doing, and we needn’t to explain, not to mind most people's opinions. No reason No excuse."
--CY | ROARINGWILD
Early contacting with ROARINGWILD, intuitive feeling is a group of young people with a strong attitude focusing on a stubborn culture.
As DOMANI, cherish the same ideals and follow the same path as heroes.
China's native original Tide brand ROARINGWILD roaring in the 7th year, the brand rooted in Shenzhen which opened the first entity stores. Space designed by DOMANI, consistent of the fierce strokes presented shake the soul of the visual impact and sensory illusion.
A huge red device through the whole space, become a rough and wild artistic existence, from a positive point of view, but also formed the brand name of the first letter R type.
A very futuristic geometric sense of the interior filled with red and black hitting the tone, red symbolizes passion and explosive while black is distributed calmand restrained gas field. The perceptual blood grows in the rational enclosure, and the two colors are balanced in confrontation.
A black paint wall, when closed it can be used as a commodity display, or as a projection wall, open to expand space and more content. The gray cement material cashier is located at the bottom of the red device. It seems quiet in the warm atmosphere of the red and black main colors.
As a country trend pioneer, ROARINGWILD has never been so simple as "making clothes". As a carrier, it conveys the fearless dream-driven attitude, which is the brand's real intention.
