From June 18th to September 30th of this year you can enjoy the 'Pop-up project' at the Vitra Campus in Weil am Rhein created by Vitra and Camper and designed by architect Diébédo Francis Kéré, who comes from Burkina Faso and has studied in Berlin . A project that will allow visitors to learn more about the work of Francis Kéré and will allow its organizers to investigate experimental ideas about new forms of retailing.
Descrption by Vitra and Camper
The pop-up project is a forum where stories can be told. First and foremost, the Ethical Fashion Initiative will be presented: a United Nations programme that promotes the work of artisans in countries such as Ghana and Haiti by facilitating collaboration with renowned designers and brands such as Camper. Models from this limited edition will be shown in the Buckminster Fuller Dome on the Vitra Campus. In addition, highlights from the current London Design Museum exhibition ‘Life on Foot’ will be displayed.
For the partners Vitra and Camper, the temporary pop-up project also provides a platform for experimenting with new retail concepts, which aim to make shopping a true experience and strengthen the relationship between the brand and its customers. For Vitra, that was founded by Willi and Erika Fehlbaum and has its origins as a shopfitting company, the collaboration with Camper presents a welcome opportunity to demonstrate the competence of its retail segment to a wider public.
The pop-up space in Weil am Rhein will also be based on the concept ‘Identity through diversity’ of Camper. Vitra values the chance to take on the challenges associated with the implementation of this concept – all the more so as Vitra considers the development and realisation of individual solutions to be one of its core strengths. The project on the Vitra Campus is the first joint venture between Camper and Vitra, although both are design-driven and associated with some of the same designers – such as Konstantin Grcic, Jasper Morrison or Hella Jongerius.
CREDITS. DATA SHEET.-
Venue.- Vitra Campus in Weil am Rhein.
Dates.- from June 18th to Septembre 30th, 2015.