The aim of the project was to design and produce a stand for Mr.Boho within a demanding time constraint of only 20 days. Besides, they should be suitable to be used and adapted in different trade fairs or exhibitions.

The young architectural studio Martín-Peláez has designed a modular system for displaying products for the MR.Boho brand. The project is based on a number of elements of lines and strokes with their original materiality.

This elements combine and dialogue in between them, taking into account the functional laws, ordering and adjusting to the object that is going to be exposed, in this case glasses. The versatility of the proposed system allows to creation of different types of spaces.

Project description by Martín-Peláez

The system is composed by:

- Modules: prism type open structures, in different sizes, with metallic edges and raw steel finished. They come in different heights (110-70-50 cm) but with the same depth (25cm). The main frame is constructed by welding 2cm diameter steel pipes.

- Boxes: with 5 out of 6 sides closed, resembling open cubes (45x45x35cm) and prisms (50x10x25), made of untreated pinewood boards.

- Shelves: three-dimensional untreated pinewood planes (50x1x25cm).

Thus, the stand is defined by a modular structure where each of its modules is placed in such a way as to form a U-shape layout, allowing a maximum stacking up to three units. Each of the modules comes with drilled connection holes located at the back side to provide a safe and easy assembly using nuts and bolts.

The modules also have a series of L-shaped bolted supports along its height to accommodate the shelves and boxes. They are filled in with boxes and pine wood shelves which rest on the tabs. Joints are designed in such way that they are unnoticeable when not in use, and the cantilevered boxes come out from the frame from where they are supported.

A contrast between the lightness of the metal and heaviness of the timber volumes is created. Thus, there is a heterogeneous elevation of components that appear and disappear as requested. Sunglasses colonize the shelves inside the boxes, filling them with color, scale and brightness the changeable space.

A place where light and air cross through the frames, and where shines and reflections produce a great sense of abstraction.

A system based on the versatility of its components which will create an universe of countless configurations.

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Martín-Peláez is a young architecture and design studio located in Madrid. Their work encompasses multiple scales, from architecture to interior design. They have collaborated with offices in New York, Amsterdam, Madrid and Panama.

Ainhoa ​​Martín, (Madrid, 1986) an architect from the School of Architecture of Alcalá de Henares since 2012. She began his career in architecture firms as PO2, Angel Verdasco Architects, Esdicain, Hans Abaton and WorkAC (New York). Since 2013 she is interested in the design world, and after completing a masters degree in graphic design, she works 2x4 Madrid, studio which whom she keeps working as a freelance. Currently she is inaugurating a new stage with Martin-Pelaez.

Francisco Peláez, (Ciudad Real, 1984) an architect from the School of Alcala de Henares (2009) Master in Advanced Architectural Design from the Superior Technical School of Architecture of Madrid (2012), where he has been an assistant professor in the teaching unit Maroto. His experience begins in architectural firms as Information Based Architecture, Jose Juan Barba Architecture, Hans Abaton, and Matos Castillo Architects, among others. He has participated in projects in all phases highlighting the Hospitaller Panama City or Canton-TV tower in Guangzhou. Now it is immersed in a new venture with Martin-Pelaez.

 

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Published on: March 22, 2016
Cite: "Trade Show Display MR. Boho by Martín-Peláez" METALOCUS. Accessed
<http://www.metalocus.es/en/news/trade-show-display-mr-boho-martin-pelaez> ISSN 1139-6415
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