Description of the project by AMO
The set for the Spring Summer 2017 Prada show designed by AMO is conceived as a stratification of architectures. The remnants of the previous show are left on the periphery of the room as a foundation and visible background for the new scenography, whereas the center is freed to host the new set.
The central element in the space is a linear structure which divides the room and amplifies its perceived proportions. A straight ramp, between the inserted ceiling and floor, serves as a catwalk, while tribunes are arranged along the perimeter to accommodate the guests.
A continuous metallic surface folds around all the elements of the set: generating an abstract layer, composed of meshes with different patterns and dimensions that overlap to recreate a total space. The transparency of the cladding material unveils the underlying framework with Cartesian precision.
The psychedelic glow that spreads throughout the space dematerializes all the surfaces, coloring the room, now reminiscent of a post-human scenario. The models walk in the center at a controlled distance from the audience, virtually levitating in the space. They ascend onto the elongated slope of the ramp incessantly, disappearing towards the vanishing point.
The spring summer 2017 Prada fashion show will take place in an absolutely psychedelic stage. In it, models will seem to levitate over this dematerialized space.
The new Prada parade set has been designed by AMO. Respecting the set of the previous show, the studio has designed different layers of metallic surfaces and overlapped them over the previous scenario. These meshes of different designs and dimensions have sufficient transparency to reveal what is behind them, this quality, along with a full color lighting, creates a space full of sensorial experiences.
More information
Published on:
July 4, 2016
Cite: "Total Space by OMA-AMO" METALOCUS.
Accessed
<http://www.metalocus.es/en/news/total-space-oma-amo>
ISSN 1139-6415
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