The first P448 store, designed by Piuarch, to be opened in the heart of Brera District aims at celebrating the brand vision. The 100% Made in Italy brand’s store hosts man, woman and accessories collections.

The design of the boutique was a result of the collaboration between Piuarch architecture firm and P448 creative team- Marco Samorè and Andrea Curti. The project have five window displays with a surface of over 80 sqm covering the corners between the prestigious via Ponte Vetero and via Cusani.

Blue color is the common thread that enlightens the store at night, so that it appears as a bright blue object interacting with the urban context, getting out of the traditional store concept, conferring new meanings and functions to the space.

The interior design brings out the nature of the products. The urban and industrial identity is predominant in the entrance, with neon art and a double-colored playground floor that welcomes people, evoking the street and urban context as well as the main materials used in producing shoes, rubber.

This multitude of materials and textures creates diverse wefts and patterns of the surfaces that highlight the product contours.

A mix & match of raw materials such as metal mesh and aluminum, that are counterposed to iridescent films and shimmering textiles, as well as a statuesque blue marble, creating a contrast with the eclecticism and modernity of the shoes. This contrast also reflects the experimental usage of materials of the brand.

Frosted glass and ultra dark blue lacquering are used together with the natural light to lend transparency and a looking glass effect, further enhanced by a blue-colored-mirrored multifunctional room that fully expresses the strong identity of the brand at first sight, by evoking the iconic P448’s electric blue.
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P448 Store. Via Ponte Vetero 9, 20121 Milan, Italy
Mon – Sun 9.30am – 7.30pm.
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Piuarch studio was fomed by Francesco Fresa, Germán Fuenmayor, Gino Garbellini and Monica Tricario in 1996 out of a desire to merge different experiences into a shared architectural project.

The studio is located in an open space in a former industrial building that once hosted a typography business in Brera, in the centre of Milan. Here, Piuarch designs public buildings, office and residential complexes, commercial spaces, boutiques, shopping malls and even urban plans, with the contribution of consultants from various disciplines.

Piuarch has pursued these themes participating in competitions, developing projects from the planning to the final construction phase, elaborating interior design projects.

In recent years Piuarch has developed a number of projects abroad. It is active in China, Algeria, Russia, where it has recently opened an operational office, and in Ukraine, with ongoing and realized projects.

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Published on: February 19, 2020
Cite: "Sneaker brand P448's first store in Milan by Piuarch" METALOCUS. Accessed
<http://www.metalocus.es/en/news/sneaker-brand-p448s-first-store-milan-piuarch> ISSN 1139-6415
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