Saffron, together with partners Tangerine and M+P arquitectos went through rethinking every brand touch point that customers interact with within the station: canopy, shop, pumps, lighting, and signage. During the brand strategy process, Saffron brand consultants identified the highly technical and service-orientated aspects of CEPSA as being the essence of its brand, so they encapsulated them in the brand idea ‘adaptable engineering’. Yet, even as the company’s products and services have swelled, it is Cepsa’s petrol stations that are the crucial touch-point that connects the brand with society.
Now, CEPSA presented its new model for its service stations at ‘La Esmeralda’ service station in Las Palmas. Among the work undertaken to strengthen the design of the building was the new roof, which is supported by a advanced structure that helps to let in light and drain water, as well as the smaller canopies above the petrol pumps that help to improve lighting around the pumps.
Technologically advanced materials have been developed at the Cepsa Research Center for this new design, including the ETFE cushion shaped roof (ethylene tetrafluoroethylene), a very strong transparent polymer that remains stable with changes in temperature. The ETFE also allows for a better use of natural light, reducing energy consumption. Additionally, all of the service stations have LED lighting, which reflects the energy efficiency plan at the company's service stations.
The new service stations model forms part of Cepsa’s new positioning project. The company currently has more than 1,700 service stations across Spain and Portugal, of which 80 are located in the Canaries.
