Aitana Ocaña, better known as Aitana, is currently one of the most popular Spanish pop artists nationally and internationally. Alpha09 is the teaser for her third album, which announces her change to a more electronic, house, and disco sound than she had us used to.

The concept of the album is the search for a link to a broader audience, which can be part of her community of fans. In addition, the artist seeks to embody the change in this generation, raising the question of what direction her career will take after this album.
This advertising short film shows Aitana as the protagonist, walking aimlessly through different locations in Los Angeles. Following her instincts, she goes from some train tracks to the streets of the city, ending up in a chapel with the Greek symbol "alpha" illuminated in red. She then transitions to a hologram image.

Alpha represents the refuge of the artist and her public, being her safe place as well as a paradigm shift and increasing her comfort zone. Futuristic and technological aspects of the pop genre create a new identity, as does the whole process of integrating her new electronic sound.

Aitana. Our Saturday music video. (Official Music Video). METALOCUS MUSIC PROJECT.

Credits.-
Production.- Andrés Torres, Mauricio Rengifo.
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Published on: July 8, 2023
Cite: "Prelude to a change. Alpha09 by Aitana" METALOCUS. Accessed
<http://www.metalocus.es/en/news/prelude-a-change-alpha09-aitana> ISSN 1139-6415
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