ITGinteriors, were in charge of designing the first study of the "lagree fitness" technique for the Shift brand, a project that yupapa the beauty of industrial aesthetics with personal training, in a space where all the material is exposed to define a continuous elegance in its spaces.

A proposal worked boldly under the concept of alternating the spatiality of one space in another, leaving free use of all rooms for different training situations, both personal and group. Using retractable glass, mobile partitions and flexible mirrors that allow the fluidity of the space.
Shif centre, by ITGinteriors., oscillates between the privacy and community of group sessions, supported by a structure of lights that alternates with the operation of the same. Connecting through gray-colored interior ceramic paths, accompanied by plant spices, which highlight the circulation of the training venues.

A sequence of spaces for the exclusive use of women in Kuwait, vindicates the feminine position within society, establishing conceptual connections between the physical power of the training sessions and the material harmony evoked by its enveloping atmosphere.
 

Project description by ITGinteriors

Shift is the first lagree studio in Kuwait located in a commercial shopping center. This project takes inspiration from industrial architectural styles where raw aesthetics have been deployed into various aspects of the design. Exposed columns and portions of the ceiling defines this chic warehouse.

The exterior facade is inviting yet hidden as this is a women only fitness studio. The bold vertical yellow stripe along with the engraved limestone cut signage draws focus to the entry of the space.

Upon entry, an engraved slogan 'listen to your core' carved onto the chevron parquet flooring welcomes one into the space. The parquet flooring visually outlines the reception, retail, and waiting area, which is the social zone of the design.  Within the waiting area, white painted chipboard cladded walls add a subtle yet textured backdrop to this specific zone which is further extended along the distinct corridor space.

Taking inspiration from the concept of incorporating a space within a space, the prime focus of this project is the bold confined structure where group fitness classes are conducted. This functional space consists of a mix of fixed and retractable partitions. Some of the materials used are tempered glass, bronze glass and mirrors flexible for user experience.

It is worth mentioning, this design feature is purposely planned for the overall functioning and flow of the gym. This means while classes are in session, these reflective retractable partitions create a sense of privacy without obstructing the views of the overall space. Also a customized lighting design scheme is cleverly applied within the existing waffle slabs to add to the raw warehouse aesthetic of the space.

The distinct pathway around the confinement, defined by light taupe ceramic flooring, acts as a multifunctional circulation area utilized for various cardio warm up exercises. It is designed to evoke a unique experience as users move around from one design feature to another. Backlit branding logo and motivational slogans are also thoughtfully featured along with indoor greenery to give a pleasant contrast within the parameters of the space.
 
Nonetheless, the extruded triangular wall units on one side of the corridor are concave and convex in shape. There are three types of these extruded elements which are stacked and shifted upon one another by their texture, pattern and light formations. In addition, the concave shape featured within the walnut wood triangular unit is suitable to fit perfectly the lagree megaformer accessory. Overall these playful features add a harmonious and useful aspect to the space.

This health & fitness gym also houses a private barre and lagree studio for one on one training sessions. Raw chipboard walls and rope covered bars as well as the hanging black framed mirrors define the minimal material palette in this private studio.

The same minimal aesthetic is followed in the changing area which features a customized floating corian sink and hanging black framed mirrors. The exposed waffle slabs sustained from the main area is replicated here in the ceiling design of the changing area.

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Architects
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Area
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235 m².
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Dates
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2018.
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Location
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Kuwait City, Kuwait.
Ciudad de Kuwait, Kuwait.
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ITG interiors is a Kuwait-based architecture and interior design firm specializing in bespoke retail spaces and residences. Providing a complete interior design service that guarantees the high quality standards offered to its clients.
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Published on: June 6, 2020
Cite: "Personal style and personal training. Shift Lagree Studio by ITG interiors" METALOCUS. Accessed
<http://www.metalocus.es/en/news/personal-style-and-personal-training-shift-lagree-studio-itg-interiors> ISSN 1139-6415
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