Rem Koolhaas (OMA) this week introduced, at Dutch Council of Horticulture Floriade, the design for a proposed project by 2022 as example of a city in central Holland (Zoetermeer, Lansing, Boskoop area). The heart of Dutch horticulture is considered as the best place for Floriade 2022.

As part of a team including the province of South Holland, eight local municipalities, and ARCADIS, OMA has designed a 60-hectare masterplan proposal for Floriade - the biggest horticultural expo in Europe - in 2022. Held every ten years since 1960, and attracting an average of 2 million visitors from around the world, 4 different cities across the Netherlands are competing to host the next Floriade.

OMA is representing Holland Central, with a site in the middle of the Randstad, in Zoetermeer, with 5 million inhabitants in a 50km radius. OMA has designed a circular plan that connects a variety of existing conditions on the site, all presently related to horticulture: high-tech green houses, a future agro-innovation campus, an Olympic-grade leisure park and traditional Dutch landscape near the source of the river Rotte, which visitors can explore by bike or by boat. The design focuses the fair's activities into five concentrated zones covering essential aspects of modern horticulture: technology, innovation, the global market, leisure, and culture. The park includes a 2,500-seat open-air theatre, a Land Art zone, global village, and a cable-car connection spanning across the ring.

The winning bid will be announced at the end of the current Floriade, now taking place in Venlo, in October.

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Office for Metropolitan Architecture (OMA) is an international practice operating within the traditional boundaries of architecture and urbanism. AMO, a research and design studio, applies architectural thinking to domains beyond. OMA is led by eight partners – Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long, and Managing Partner-Architect David Gianotten – and maintains offices in Rotterdam, New York, Hong Kong, Doha, and Australia. OMA-designed buildings currently under construction are the renovation of Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, Hangzhou Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.

OMA’s completed projects include Taipei Performing Arts Centre (2022), Audrey Irmas Pavilion in Los Angeles (2020), Norra Tornen in Stockholm (2020), Axel Springer Campus in Berlin (2020), MEETT Toulouse Exhibition and Convention Centre (2020), Galleria in Gwanggyo (2020), WA Museum Boola Bardip (2020), nhow RAI Hotel in Amsterdam (2020), a new building for Brighton College (2020), and Potato Head Studios in Bali (2020). Earlier buildings include Fondazione Prada in Milan (2018), Garage Museum of Contemporary Art in Moscow (2015), De Rotterdam (2013), CCTV Headquarters in Beijing (2012), Casa da Música in Porto (2005), and the Seattle Central Library (2004).

AMO often works in parallel with OMA's clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO's research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA's architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a colored "barcode" flag, combining the flags of all member states, which was used during the Austrian presidency of the EU. AMO has worked with Universal Studios, Amsterdam's Schiphol airport, Heineken, Ikea, Condé Nast, Harvard University and the Hermitage. It has produced Countryside: The Future, a research exhibited at Solomon R. Guggenheim Museum in New York; exhibitions at the Venice Architecture Biennale, including Public Works (2012), Cronocaos (2010), and The Gulf (2006); and for Fondazione Prada, including When Attitudes Become Form (2012) and Serial and Portable Classics (2015). AMO, with Harvard University, was responsible for the research and curation of the 14th Venice Architecture Biennale and its publication Elements. Other notable projects are Roadmap 2050, a plan for a Europe-wide renewable energy grid; Project Japan, a 720-page book on the Metabolism architecture movement (Taschen, 2010); and the educational program of Strelka Institute in Moscow.

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Published on: July 6, 2012
Cite: "OMA presents masterplan for Floriade 2022" METALOCUS. Accessed
<http://www.metalocus.es/en/news/oma-presents-masterplan-floriade-2022> ISSN 1139-6415
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