In 2017, Ana Prvački was artist in resident at the de Young Museum in San Francisco. The building, designed by Swiss architecture firm Herzog & de Meuron, features a copper façade that is based on a pixelated image of a tree canopy.
"I am quite fascinated by the copper facade of the museum. I did some research about copper and was intrigued to learn that copper is an essential trace mineral necessary for our survival, yet it is a mineral our body does not produce by itself. It turns out oysters have a perfect balance of zinc and copper to give us the most benefits; however, they are in danger of extinction and most people can’t afford them. Having a little lick of the de Young could be a very generous gesture—democratic, free, and nourishing."
Ana Prvački
 
This provocative act to lick the de Young Museum’s copper façade is just the start point for Ana Prvački. She has always been interested in protocols and gestures that ameliorate the discomforts of daily life and, in this context, how these affect and apply to both institutions and their staff and to visitors. Her works propose a new point of view and in dialogue to make life more bearable, or at least more poetic and humorous.

Ana Prvački created a series of short videos as part of a collaboration with Google Arts & Culture. Rather than as an exhibition venue, Prvački’s project uses the venue experientially — encouraging visitors to explore others ways of viewing, connecting, and behaving. In the resulting project, Detour, Prvački leads visitors around the museum to look anew at the building, grounds, and collections, and imagine different ways of viewing, connecting, and behaving.

Short videos will be accessible on mobile devices. Each video addresses a different idea, relating the de Young’s context to topics ranging from ancient myth to personal intimacies, environmental matters to vision exercises. In addition to creating dialogues with collection objects and immediate surroundings, two sculptures will be installed in connection with the project.

Ana Prvački: Detour will be installed in the de Young's public spaces; no admission required.
Videos produced in collaboration with Revelator, Austin and Director of Photography Jonn Herschend.

More information

Ana Prvački. Born Pančevo, former Yugoslavia (Serbia), 1976. Lives and works in Los Angeles. MA Fine Arts, LASALLE-SIA College of the Arts, Singapore, 2005. Master Arquitecturas Genéticas, El Nuevo Proyecto Cibernetico y Ecologico, Universitat Internacional de Catalunya, Barcelona, 2001. BFA Fine Arts, Pratt Institute, New York, 1999.

Artist Ana Prvački is a theatre and music trained performance and installation artist. Prvački's interdisciplinary work often deals with sound and sensuality. She uses a gently pedagogical and comedic approach and aims for a conceptual practice with a low carbon footprint.

Her work has been included in many international exhibitions including 14th Istanbul Biennial SALTWATER: A Theory of Thought Forms, Istanbul Turkey 2015, Contour Biennial in Mechelen Belgium 2015, dOCUMENTA 13 2012, Sydney Biennial 2007, Singapore Biennial 2006, and the Turin Triennale 2005.

Solo exhibitions and projects include the Hammer Museum, Los Angeles; the Isabella Stewart Gardner Museum, Boston; Castello di Rivoli Museo d'Arte Contemporanea Turin; Institute of Contemporary Arts, Singapore and 1301PE Gallery, Los Angeles.

Her works are included in private and public collection and institutions such as MOCA, LACMA and Castello di Rivoli. Prvački has produced a series of ideas catalogues with the intention of filing and documenting her imagination. Some of the thoughts have been realized as performances, such as “Tent, Quartet, bows and elbows” and “The leap of faith”. Her new catalogue of ideas “Finding comfort in an uncomfortable imagination” is published by ICA Singapore.

Prvački is currently the artist in resident at the de Young Museum in San Francisco.
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Published on: March 18, 2019
Cite: ""Nourishing Facade". Ana Prvački licks the façade of Herzog & de Meuron's de Young Museum" METALOCUS. Accessed
<http://www.metalocus.es/en/news/nourishing-facade-ana-prvacki-licks-facade-herzog-de-meurons-de-young-museum> ISSN 1139-6415
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