New design for a Camper's shop
04/07/2013.
By Nendo [MAD] Spain
metalocus, ALEX DURO
metalocus, ALEX DURO
Once again Camper has counted on a prestigious architecture studio for the design of one of their shops. In this case for a shop in Madrid which has followed the concept "shoes that walk freely through the air" by Nendo.
Inner expositors. Camper Madrid. Image © courtesy of Nendo.
Inner vision. Camper Madrid. Image © courtesy of Nendo.
Inner expositors. Camper Madrid. Image © courtesy of Nendo.
Inner expositors. Camper Madrid. Image © courtesy of Nendo.
"Shoes that walk freely through the air". Camper Madrid. Image © courtesy of Nendo.
"Shoes that walk freely through the air". Camper Madrid. Image © courtesy of Nendo.
"Shoes that walk freely through the air". Camper Madrid. Image © courtesy of Nendo.
Inner vision. Camper Madrid. Image © courtesy of Nendo.
Inner vision. Camper Madrid. Image © courtesy of Nendo.
Inner expositors. Camper Madrid. Image © courtesy of Nendo.
Detail of the wall. Camper Madrid. Image © courtesy of Nendo.
Outside vision. Camper Madrid. Image © courtesy of Nendo.
Shop windows. Camper Madrid. Image © courtesy of Nendo.
Outside vision. Camper Madrid. Image © courtesy of Nendo.
Shop window. Camper Madrid. Image © courtesy of Nendo.
After the plenty of Camper's shops around all the world, as the ones in Osaka, Paris, San Francisco, New York or Mosco, Nendo designs a new headquarters in Madrid. A simply and elegant design which attempts to create a tridimensional pattern into the walls, through the repetition of one of the most famous Camper shoes, made in resin and placed on all the walls. A white scene where the products can be the main focus.
A new concept for Camper’s larger shops, following on our concept of ‘shoes that walk freely through the air’ developed for Camper’s small-scale shops in cities like Osaka, Paris, San Francisco and Moscow. The design concept for the large shops had faced a consistent challenge: in a high-ceilinged space, to use the upper part of a space with high ceilings. Our new approach was to make white resin models of the Pelotas shoe, a Camper stalwart, then to fully decorate walls with them, adding volume to the space as well as the orderly atmosphere of a storeroom. The shoes catch light pouring through the windows to cast shadows on the walls, giving the space a three-dimensional texture. We’ve created a shop interior with two types of shoes: products and interior materials.
Text.- Nendo
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OKI SATO
Oki Sato born in Toronto, Canada, 1977. He studied M.A. in Architecture, Waseda University, Tokyo, 2002. Established his offices, NENDO, in Tokyo, 2002, in Milan, 2005 and in Singapore, 2012. He has several prizes, as Good Design Award (Japan), Japan Commercial Environmental Design Association (JCD) Award Gold Prize, Japan Interior Architects / Designer’s Association (JID) Award Grand Prize, I.D. Annual Design Review Best Product (USA), red dot design award (Germany), iF products design award (Germany), Furniture Design Award Grand Prize (Singapore), Wallpaper Best Domestic Design (UK), Compasso d’Oro Honorable Mention (Italy), Elle Deco International Design Award “Bath and Materials”. Besides, he has participed in lectures and exhibitions in cities as Milan, Tokyo, Madrid and New York.
