After the plenty of Camper's shops around all the world, as the ones in Osaka, Paris, San Francisco, New York or Mosco, Nendo designs a new headquarters in Madrid. A simply and elegant design which attempts to create a tridimensional pattern into the walls, through the repetition of one of the most famous Camper shoes, made in resin and placed on all the walls. A white scene where the products can be the main focus.
A new concept for Camper’s larger shops, following on our concept of ‘shoes that walk freely through the air’ developed for Camper’s small-scale shops in cities like Osaka, Paris, San Francisco and Moscow. The design concept for the large shops had faced a consistent challenge: in a high-ceilinged space, to use the upper part of a space with high ceilings. Our new approach was to make white resin models of the Pelotas shoe, a Camper stalwart, then to fully decorate walls with them, adding volume to the space as well as the orderly atmosphere of a storeroom. The shoes catch light pouring through the windows to cast shadows on the walls, giving the space a three-dimensional texture. We’ve created a shop interior with two types of shoes: products and interior materials.
Text.- Nendo
