La Fábrica starts a new project paying tribute to the photograph of models as a means of architectural representation, a publication that rescued more than a hundred original photographs of authors like Català-Roca, Kindel, Pando, Llado, Maspons-Ubiña Gomez or Massats, with works by architects such as Aizpurúa, De la Sota or Higueras. Again, this publication makes for the homonymous exhibition catalog, within the Official Section of PHotoEspaña 2016 festival, curated by Iñaki Bergera.
La Fábrica publishes Camera and model. Photography of architectural models in Spain. 1925-1970, a book that pays for the first time as a whole tribute to two important architectural representation systems: the layout and photography.
This volume rescue over one hundred original photographs of models of outstanding projects from the Spanish twentieth-century modernity when the first comprehensive marketing daguerreotype turns one hundred seventy-five years. The book focuses attention on a particular aspect of the representation of architecture, present in the practice of this art since immemorial time, the models.
The architects use photography to describe what has already been built, and in this regard it’s noteworthy that many of those who were part of the modern movement, here and elsewhere, were great amateur photographers. But they used the models’ photograph in a similar way than how the doctors use the imaging diagnostic, to check and direct their future actions without costly interventions.
Camera and model. Photography of architectural models in Spain. 1925-1970, serves as an analysis of the presentation of architectural representing objects. Iñaki Bergera, Davide Deriu, Juan Carlos Oliver and Eduardo Prieto offer a theoretical perspective on these practices. Topics such as photography of the models, their views, the staging and visual control or the relationship between the architect and the model are addressed throughout the pages of the volume.
The book takes place in a total of 208 pages in which 200 illustrations of authors like Català-Roca, Kindel, Pando, Llado, Maspons-Ubiña Gomez or Massats are included, and architects like Aizpurúa, De la Sota or Higueras, as well as several original models portrayed in photographs.