It is the first time that Nouvel explores the world of fashion.
"The starting point is the architecture of the shoe, the work of taking away that is characteristic of Nouvel and his search for the ultimate essence of things. The result is a sneaker with a strong identity, a tradition with Ruco Line, for which linearity and essentiality are two cornerstones. The basic concept of the design is the monolith, the search for the elementary that is at the foundation of Jean Nouvel’s creative philosophy. The resulting simplicity is only apparent, the fruit of research that aims at the archetype that best expresses the object’s nature. The complexity, therefore, is dissembled and is perceived only when the sneaker is put on: the bottom, highlighted by a double band, is light and the purity of form gives the shoe a versatility that makes it right at any time during the day."
Pure will be presented in Milan, following an itinerary including the symbolic places of fashion and design; on Via della Spiga and Corso di Porta Ticinese; at Antonia Uomo on the second floor of the Excelsior; in the Design Supermarket on the basement floor of la Rinascente and in Spazio Rossana Orlandi; at the event “Hybrid Architecture & Design” organized by interns at the University of Milan; at the Brera Gallery, as part of the Spazio Umbria project and, lastly, at the iSaloni – Salone Ufficio, within the Project: office for living exhibition created by Jean Nouvel himself in Pav. 24.
PURE, TECHNICAL DESCRIPTION
Double lining: Lycra stretch inside, outer in grease, smooth calf. Lining in calf leather. Sole in rubber, height 50 mm. Pure is made from the finest leather, emphasizing even more the sneaker’s strong identity, in the neutral, white and black variations and in the bright fluorescent yellow and fuchsia colors.