Arauna Oliva Gallery opens next May 10 the exhibition is titled "El cuento de la lechera" , an ironic title for an exhibition of recent works Concha Prada in which chance and the female body are the protagonists of the latest works of the photographer.

In this fifth exhibition,"El cuento de la lechera" the anthropomorphic image appears in its entirety, leaving a side their mouths or fingers first of its series "Basuras", the female body, arms and legs, bodies and volumes are clipped by a fund black and silent. This lack of depth highlighted with the intense darkness, Prada serves to freeze the image in action. The explosion and violence of the milk-white fields rooted in the artist's earlier series, the name still marks his work as a personal game in which she recreates for the viewer's vision, sharing with him the surprise of the first encounter with the image. Permanently interested in the richness of the series as repetition, Concha Prada delves into the differences in each form, in the conceptualization of body positions in the structures that arise from the overflow of milk and that open to our gaze. This idea of abstraction is underlined by the avoidance of face models.

But beyond this study Concha Prada aesthetic image shows the irony of his vision under the title "El cuento de la lechera" and highlights the timeliness of this fable. As she defines
 

"Empire of the virtual world that promises fantasies of fullness and emptiness which only seeks to end the fall as the cube."


Frustration develops in the violence of the gestures in the beating of milk, all reflective of our own dreams, which have come to us off balance and fall. The ambition of the dairy, the house of cards that company has built, has prevented us from seeing reality, Concha image stops at the moment prior to catharsis, a moment before we can realize the consequences of the fall . It is the spectator, from a distance, who can assimilate the significance of the flash.

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Concha Prada was born in Zamora, 1963. She studied at Escola d’estudis fotografics in Catalunya. Her first series gives considerable importance to the staging, the film closest to the merely theatrical (use white and black, iconographic references to noir, environment ...). In his photographs premium irony. The costume, mask and night underscore the artificiality of scenes constructed, while highlighting the strong critical component that developed around different aspects related to women: stereotypes of phases femenino.En posterioires leave the black and white to color and focus on the idea of artificiality.

The key stages of their latest work can be recognized in the following works.(before to) stay in New York in 1994 gives a substantial change to his work "En Bocas" (1994), with which it opens a new stage, bet on black and white, by the reduction of media compared to the staging of the previous series, and a progressive concentration on detail or fragment. persistent give visibility to the everyday, keeps his attention to detail. "Basuras" will come later (1995), "Ciudades" (1999), "Ficciones" (1999-2000), "De arreglo de cocido y otros guisos" (2002-2003), "La serie polvo" (2004) and "El rastro del objeto" (2008).

In 1988 he received the first prize, "Muestra de Jóvenes Artistas del Mediterraneo" and in 1994 he received "La Beca Banesto de Artes Plásticas".

Among others, says the exhibition in the U.S. (New York), Elevages Poussiere and Other Optical Labyrinths The Annex and in 2006 was shortlisted for the photo contest "Purification Garcia ", exhibited at the Palace Galveias, Lisbon (Portugal).

 

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Published on: June 4, 2012
Cite: "Concha Prada “El cuento de la lechera”" METALOCUS. Accessed
<http://www.metalocus.es/en/news/concha-prada-el-cuento-de-la-lechera> ISSN 1139-6415
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