Another intention of the project was to integrate the building into the environment, a rural landscape of rice fields. To do this, the exhibition hall is connected, through the patio, with a terrace that opens onto the countryside. The entire complex was built using common construction systems and typical local materials that the local construction team knew, ensuring that all the project processes were developed in the district itself.
Moonler Showroom by Sher Maker. Photograph by Ratthee Phaisanchotsiri.
Moonler Showroom by Sher Maker. Photograph by Ratthee Phaisanchotsiri.
Project description by Sher Maker
“A tribute of sincere respect to Northern craftsman”
Back In Chiangmai design week 2019 it was first collaboration between Sher Maker and Moonler, a Chamchuri furniture factory that requires a pavilion space to showcase their product. To translate the meaning of raw material like Chamchuri tree through furniture by craftsmanship skill, The pavilion design forms a plain box that exhibits only one Chamchuri bench direct visitor eye up in the opening void above the roof to the tree. With that idealistic scape relate directly to showroom nowadays.
The Northern part of Thailand is home of highly skilled wood artisans. Moonler is a specialist of design and produces furniture from Chamchuri wood, this material always turns out to be short-use furniture with underestimated value but they spend their time and resource to research and develop material management to appear the essential hide behind this material. All processes are based in the local area of Doi saket district Chiangmai, Thailand.
Moonler Showroom by Sher Maker. Photograph by Ratthee Phaisanchotsiri.
We design with two intentions, first is how to blend this architectural ambience with the rural landscape environment that embraces this factory. With a simple gable form of a long showroom connected with the entrance court and link to the rice field terrace. Entrance court uses pavilion language to adapt into this space again. Overall architecture was built from normal material and technique that the builder team can reach.
Another intention is designing a significant element for tribute to the craftsman in this factory. All wooden column and beam weaving in this space are used to define a space and appear essential to Chamchuri wood by technique and skill of craftsmen at the same time. All finishing and joinery are based on the making method of Moonler’s furniture. This basic architectural element inserts into this space for the powerful silence as Moonler’s philosophy.