Travel it!
Farewell to the monologue, welcome to the custom interactivity.
Travel it! is a plural forum where every user defines his "flight plan" to land in sustainable solutions developed by Aena airports, in the environmental, social and economic development. A novel approach embodied in a transmedia platform is developed in two dimensions::
*Physical exhibition will undertake its journey through various airports in Spain. In it, users can access individually or in groups, interacting and receiving personalized responses. All items have been designed following eco-sustainable principles, with reusable and nonpolluting materials.
*And a virtual projection accessible from anywhere in the world. The exhibition will be on social networks or in corporate site www.aena.es. You can also enjoy Travel it! in i-Phone and i-Pad applications, downloadable for free at www.applestore.com
[Technical Sheet]
Date: December 2011-August 2013
Venue: Aeropuertos Españoles: Madrid, Malaga, Alicante, Valencia, Bilbao, Vigo, La Coruña, Santiago, Vigo, Mallorca, Ibiza, Tenerife, Las Palmas.
Client: AENA
Team:
Concept and development: La Camorra, PKMN & Capitán Briefing
Direction, coordination and graphic design: La Camorra
Space and industrial design: PKMN
Audiovisual and electronic programming: Monster Electronics
Ipad Programming: Milrayas
Creative Writing: Isabel Palomo
Help: Beatriz. Micelios
Translations: Merequetengue
Construction: FM Pedro Delgado
Print: Cromotex
Area exhibition: 60m2
